This London’s Members’ Club Has Earned The Butterfly Mark

The Home House Collection, which includes the private members club Home House and business club Home Grown, has become the first private members club group to be awarded the Butterfly Mark certification. Here’s how…

Home House Earns Butterfly Mark Accreditation

What is the Butterfly Mark?

The Butterfly Mark is one of the luxury industry’s leading sustainability certifications. It is an independent certification that verifies for consumers and other stakeholders that a luxury business is operating in a sustainable and responsible way. To achieve the Butterfly Mark certification, companies must achieve set standards in each area of assessment: Environment, Social, and Governance (ESG). 

How did Home House earn it?

The Home House Collection has a heritage of over 250 years. The club has implemented several initiatives to achieve the accreditation, including sustainable supplier sourcing, increased energy efficiency, and supporting local community programmes to improve the environment in which they operate.

Home Grown, the business club sibling to Home House, is a global community of entrepreneurs, investors, and trusted industry experts. The club hosts a variety of spaces to support growth entrepreneurs and investors, and has partnered with Ecologi, an initiative supporting responsible tree planting where ecologically appropriate species are planted at the right place and time, and trees are guarded from natural and man-made threats. As a club, they have funded several hundred trees and will continue to do so for every new member that joins Home Grown.

The Home House Collection conducted its first carbon assessment across scope 1, 2, and 3 emissions, using the results to set clear reduction targets which have been submitted to Science Based Targets Initiative (SBTi). The members’ club switched to 100 percent renewable electricity in 2022 and has set up further ambitious climate targets such as reducing gas usage by 10 percent and reducing electricity usage by 10 percent year on year to achieve net zero. In addition, Positive Luxury supported the club in implementing a Supplier Code of Conduct to help assess existing and new suppliers. 

Baker Street Quarter Partnership

The Home House Collection is a member of Baker Street Quarter Partnership, a Business Improvement District, and is working collaboratively to transform Baker Street’s surrounding area. By creating small public gardens, such as the Wild West Garden, planting trees, and implementing smarter recycling and traffic calming initiatives, Home House and Baker Street Quarter are actively helping to reduce emissions and improve the quality of life in the area. 

Find out more about the club’s sustainability initiatives at homehouse.co.uk/sustainability.  We’re sure that other members’ clubs will follow suit with the certification, but for now, there’s no place like Home (House).