Welcome to the C&TH Good Brands Directory, allowing you to shop in the knowledge that the brands you’re investing in have the highest ethical standards, plus, crucially, are beautiful and really work too. Each featured brand is either a C&TH Future Icons winner or has been assessed by B Corp, Positive Luxury or Green Salon – and occasionally all three – meaning that they have been through rigorous and comprehensive assessments around their social and environmental impact.
B Corp: B Corp Certification is a rigorous and holistic certification demonstrating that your business is meeting the highest standards of social and environmental impact, verified by transparency and accountability requirements. Brands have to recertify every three years. bcorporation.uk
Positive Luxury: Positive Luxury's Butterfly Mark is awarded only to brands meeting higher and higher standards for people and nature. Each brand has to undergo a comprehensive assessment built on the foundation of international agreements, global frameworks and standards, and even potential upcoming legislation. Brands have to recertify every two years. positiveluxury.com
Green Salon: Assesses brands to ensure they live up to their sustainability claims. They are a consumer greenwash-filter, ranking brands according to how sustainable they are. Only those that score 50 percent and over are included in the Good Brands Guide. Check out their Directory to find out how your favourite green brands score. greensalon.co.uk
