Helen Green Design Studio: Creating Timeless, Livable Luxury Interiors

Helen Green Design Studio is an entry in our Great British Brands 2024 book. 

Helen Green Design Studio: Great British Brand 2024

‘We design homes, not houses; mostly for families and very specific to their personal needs and requirements. To design a home, at the earliest stage, we connect through the personal touch: listening, understanding human nature, reading between the lines, asking questions as designers, learning a family’s history, identifying future plans. From this information, we create something new they will feel comfortable in.

It’s about telling a family’s life story through interiors, incorporating discovered details into a beautiful design: say, a thistle inspired detail, embroidered on a napkin, recalling a childhood summer in Scotland. We can also narrate their future too, enabling their aspirations; how they want to live their life, who they want to be. Show me the robot that can analyse human desires and dreams; at the high end, design of a well-curated interior is personal and intuitive.

We have recently designed homes in Australia, Dubai, Qatar, USA, Austria and France. Our driving passion is residential, but even hotel suites act as second homes, with travellers adjusting their plans to book their favourite room. For people who admire the British aesthetic, which has always encompassed artefacts from around the world – inspired by the idea of a Grand Tour – we champion a wealth of superb UK craftsmanship in our timeless classic interiors.

AI won’t go away, so we embrace and encourage its use. Image-generating software can inspire; we can say, ‘reimagine this chair, but made of ice’. By producing images that are unimaginable, busy designers stimulate their creativity. And AI helps with admin and correspondence, so we stay focused on design and service. With eight of us, nothing slips through the cracks, service remains the same level for every client, but the personal connection always endures; relationships can last years, as we become part of the family.’

Alexandra Jurkiewicz, Studio Director

Five Proudest Moments

1. Genesis in 2002, a symphony of creativity at the studio’s inception, when Helen Green embarked on a mission to redefine luxury in interior design.
2. Our first exclusive furniture collection launched in 2010, transcending trends and elevating interiors.
3. Being embraced within the Allect Group in 2018 represented a pivotal moment and a transformative acquisition, propelling us into a new era of innovation and expanded horizons.
4. Our successful completion of multiple international projects (in over ten countries) in 2021 was a global triumph, cementing the studio’s mark on the global stage.
5. Today our brand stands stronger than ever, a testament to our relentless pursuit of excellence and the enduring impact of our designs on the world of interior aesthetics.

What I’ve Learnt…

• Collaboration amplifies creativity, yielding designs that resonate universally. We love seeing shared creative ideas become reality.
• Adaptability is our linchpin so we embrace change, ensuring designs remain fluid, relevant, aligned with trends, yet timeless for years to come.
• Client alchemy: deep connections with clients are our lifeblood.

HELEN GREEN DESIGN

29 Milner Street London SW3 2QD

+44 (0)20 7352 3344

helengreendesign.com

@hgdstudio