What’s Inside The Oscars Goody Bag? $170,000 Worth Of Swag

A bouncy ball, a Swizzels drumstick, a slice of cake wrapped in a brightly coloured napkin: these are the typical spoils of any good party, held in a flimsy plastic party bag (or is it paper these days?) and dished out to excited children just before home time. Over in Hollywood, this age old tradition is emulated, and seriously elevated. Attendees of the film world’s glitziest night, the Academy Awards, are bestowed with a delightful bag of treats to take home with them, a little ‘thank you’ for their attendance – and one that, this year, is valued at over $170,000 USD (approximately £132,308). Here’s a glimpse inside the Oscars goody bag this year.

Cillian Murphy, winner of the Best Actor in a Leading Role for “Oppenheimer”, wore the OMEGA 41 mm De Ville Prestige in steel with pine green dial. (Photo by Arturo Holmes/Getty Images)

What’s Inside The Oscars Goody Bag 2024?

While there can only be one winner in each Oscars category, no one leaves the ceremony empty handed. Instead, for the 22nd year, Los Angeles marketing company Distinctive Assets curated the ‘Everyone Wins Nominee Gift Bags’, goody bags reportedly valued at over $170,000 and bestowed on 25 Oscar nominees in the acting and directing categories.

Distinctive Assets’ founder Lash Fary has been curating the bags for more than two decades, but the Oscars haven’t given ceremony attendees official gift bags since 2006, due to tax scrutiny.

So, what’s inside these independent goody bags? A bounty indeed, spanning kitchen appliances, charity donations, wellness treatments and glitzy holidays. And these gifts are just that: gifts bestowed on the celebrities by the companies that made them in the hopes that they’ll get some global exposure.

‘While our gifts may be famous for being fun, fabulous and unique, they also serve to elevate small businesses, minority-owned brands, female entrepreneurs and companies who give back,’ Lash said in a press release. Here’s exactly what that includes this year.

Emma Stone attends the 96th Annual Academy Awards wearing Louis Vuitton mint cloqué jacquard gown with tulip constructed bustier, skirt with train and mint satin pumps. (Photo by Aliah Anderson/Getty Images)

What’s Inside?

• An all-inclusive getaway to Switzerland from Chalet Zermatt Peak for up to nine guests for a three night stay
• A seven-day wellness retreat to Golden Door in San Marcos, California
• Three nights in a private villa at Saint-Barth Paradise in the Caribbean
• Miage’s five-piece set of transformative skincare products
• Several THOR Kitchen appliances, including the 45-bottle wine cooler worth almost $2,000
• 10,000 donated meals from v-dog in support of Peta’s Global Compassion Fund
• 1MD Nutrition’s LiverMD supplement
• Adonis Arcana men’s grooming and skincare products
• Ultra-premium Antigua Cruz Añejo Cristalino Tequila
• AURO WELLNESS Glutaryl topical glutathione
• A45-minute wellness consultation with Dr Nayan Patel.
• A BAGCEIT portable purse seat
• BlendQuik’s Personal Portable Blender
• A private session with magician and mentalist Carl Reads Minds
• Upcycled designer pillows from Cate Brown
• A microneedling treatment from Potenza RF worth $10,000
• A 3D printed full-color selfie figurine by dooplikit
• Élevé adaptogen-infused sparkling water
• Skincare products from INSTYTUTUM
• A private sound bath session with celebrity sound healer Kate Schofiel
• Complimentary home project management from Maison Construction
• Collector’s edition of the Rubik’s Retro Cube
• Portable infrared grill from Schwank Grills
• Sleep consultation voucher from Wesper
• Black licorice from Windy City Sweets
• You Talkin’ to Me? by Brian Abrams
• EpicLight Beauty’s Radiant Duo blush and lip balm
• Handmade vegan chocolate by Fetcha Chocolates
• Gin Bothy small-batch Scottish gin
• Deafinitely Divine Glow Kit from deaf-owned luxury bath and body brand Hotsy Totsy Haus.

‘While this gift bag does, as always, have an impressive six-figure value, that is neither our focus nor goal,’ Fary said. ‘Just as any A-list actor doesn’t “need” millions of dollars to walk onto a film set, these gifts are given based on the invaluable stardust these nominees can bestow upon a brand. Of course, they can afford to buy these things; they are also in a uniquely favourable marketing position. This is a straightforward win/win transaction.’

Who Gets One?

Distinctive Assets distributes its ‘Everyone Wins’ gift bags to 25 Oscar nominees each year. This year, the lucky recipients are: Bradley Cooper, Colman Domingo, Paul Giamatti, Cillian Murphy, Jeffrey Wright, Annette Bening, Lily Gladstone, Sandra Hüller, Carey Mulligan, Emma Stone, Sterling K. Brown, Robert De Niro, Robert Downey Jr., Ryan Gosling, Mark Ruffalo, Emily Blunt, Danielle Brooks, America Ferrera, Jodie Foster, Da’Vine Joy Randolph, Justine Triet, Martin Scorsese, Christopher Nolan, Yorgos Lanthimos and Jonathan Glazer.

(L-R) Christopher Nolan wears Dior; Martin Scorsese wears Giorgio Armani; Jonathan Glazer wears Dior. © Getty

Featured image: Winner of Best Actress in a Supporting Role for “The Holdovers”, Da’Vine attended the event wearing the OMEGA 28 mm Constellation In steel with meteorite dial.