Jimmy Choo Teases Second Collab With Sailor Moon

Missed out on the first round of Jimmy Choo x Sailor Moon madness? Well, you’re in luck. The luxury label has joined forces with author Naoko Takeuchi once more on a brand new line of shoes, bags and accessories – with the spotlight shifting to a new set of characters from the franchise.

Here’s What Happened The First Time Round

Jimmy Choo x Sailor Moon 2.0: What To Expect

It looks like we’ll be saying ‘Moon Prism Power, Make Up!’ a lot more in the near future, as Jimmy Choo has just unveiled new plans for yet another collaboration with the team behind Pretty Guardian Sailor Moon. Coming to stores this October, the new collection will once more celebrate one of the biggest manga franchises in pop culture history.

Before we get into the details, let’s recap. The 2023 capsule put the spotlight on five major characters: Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter and Sailor Venus. But with its upcoming instalment in the Jimmy Choo x Sailor Moon universe, the brand has a few more tricks up its sleeve.

The new collection, which promises to ‘delve deeper into the story of the Sailor Guardians,’ will focus on five more characters from the manga series through shoes, bags and accessories.

The collaboration is thought to be a continuation of Pretty Guardian Sailor Moon’s ongoing 30th anniversary celebrations, which so far have included e-books, musicals and fan clubs, as well as official stores and exhibitions. The team behind the manga series has also announced that the long-awaited art book, Pretty Guardian Sailor Moon Raisonné ART WORKS 1991-2023, will also be released later this year.

The 2022 Collab

As we’ve mentioned, this isn’t the first collaboration between Jimmy Choo and Pretty Guardian Sailor Moon. The first, which launched back in February 2023, consisted of an exclusive line of shoes, bags and accessories, as well as a themed pop-up in Selfridges. You can read all about the first collection here.

While there’s no news on whether the upcoming collaboration will follow in the same footsteps of its predecessor, we’re hopeful for plenty of fun activations. Watch this space.

The Jimmy Choo x Pretty Guardian Sailor Moon pop-up at Selfridges, 2023

Where And When Will The Collection Be Available?

The second Jimmy Choo x Pretty Guardian Sailor Moon collaboration will be available in selected stores globally and on the Jimmy Choo website from 9 October 2024. jimmychoo.com

Featured image: Jimmy Choo x Pretty Guardian Sailor Moon, 2023 (c) Naoko Takeuchi, courtesy of Jimmy Choo (cropped)