You Can Now Live Inside The BBC’s White City Headquarters

There might be plenty of heritage homes on the market in London right now, but there’s only one development that gives you the chance to live in the BBC’s very own Television Centre. Introducing The Ariel, a 23-storey tower providing 167 brand new apartments.

Look Inside… The New Luxury Apartments At The BBC’s Television Centre

There’s always an exciting real estate project unfolding in the capital, and after a much-anticipated transformation, the BBC Television Centre now boasts a collection of luxury apartments and penthouses – all thanks to a dazzling new development bearing the title of The Ariel (in a nod to both Shakespeare’s The Tempest and the former BBC staff newspaper).

Following the trend set by many high-end developments, The Ariel will offer hotel-style amenities including a co-working space, an 8th floor residents’ lounge and bar, and a private meeting/dining room. You can also expect a stunning wellness suite complete with a treatment room and yoga/Pilates studios, as well as access to the gym and swimming pool managed by Soho House nearby. 

Soho House

The 23-storey tower will, of course, provide some rather spectacular London views from every residence – whether you opt for a studio, a sprawling three-bedroom apartment or a sumptuous penthouse. Plus, while the Television Centre no longer serves as the BBC programming HQ, many shows are still recorded on-site by BBC Studioworks; think The Graham Norton Show, The Jonathan Ross Show, and Loose Women.

Restaurants like Kricket and Michelin-starred Endo at Rotunda are already open within the development, and Notting Hill, Holland Park and Westfield are all just a stone’s throw away. If you’re looking for your next London home, where could be better than living on the site of British TV history?

Prices start at £595,000. For more information, visit televisioncentre.com