FARM Rio & Adidas Celebrate 10 Years Of Collaboration

2 days ago

Sportswear gets a Brazilian edge in this new collection

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When we think about Adidas collaborations, the likes of Stella McCartney, Yohji Yamamoto and Pharrell Williams might spring to mind – but one of the its longest-standing partnerships is with Brazilian fashion brand FARM Rio. The two, who have been teaming up on collections since 2014, have come together once more to celebrate a decade of collaboration. And we’ve got all the details.

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Farm Rio x Adidas: The 10th Anniversary Capsule

Launching today, the 10-year commemorative collection from Adidas and FARM Rio is a love letter to the two brands’ creative identities. Blending sportswear with vibrant colours and bold prints, the capsule sees ‘ tropical Brazil merge with the world’s most iconic three stripes’.

The collaboration is comprised of 20 standout pieces – spanning dresses, skirts, blouses – and marks the return of Adidas Originals with a line of casual sportswear and accessories. Highlights include the classic Firebird jacket, reimagined for the capsule in new prints, as well as an ‘atinha’ ball featured in the campaign.

‘We are incredibly proud of the long-term partnership with FARM Rio and the unique journey we have been on together,’ said Tim Smeets, Senior Product Manager at Adidas. ‘From vibrant streetwear in Originals, refreshing the Adidas sportswear and training offer, connecting FARM Rio’s nature inspired prints with our outdoor products, distinctive swimwear for beaches and pools across the globe, to leveraging the shared love for football in collaboration with the iconic Clube de Regatas do Flamengo.

‘It’s an absolute privilege to work with such a talented, kind, open-minded, and experienced team for 10 years. The exchange of expertise enables us to create best-in class products for the consumer who likes to dress in happiness while maintaining an active lifestyle.’

‘The partnership between Adidas and FARM Rio has endured for so long because it is a true fusion of creative forces that complement each other in extraordinary ways,’ added Daniela Moritz, Head Designer at FARM Rio. ‘While Adidas brings urban dynamism and innovative fabric technology, FARM Rio adds vibrant colours and lush tropical prints. Together, Adidas and FARM Rio created a perfect balance between street attitude and contagious joy, reflecting a powerful synergy that has captivated and inspired for a long time.

‘It has been fascinating to see how this partnership has grown over the past 10 years and how we’ve been able to innovate in the design of the pieces.’

The Campaign

The official campaign video takes Brazilian beach game ‘altinha’ up into the skies. Athletes, dressed in colourful prints from the new collection, stand and play together on a sand platform tethered to a hot air balloon – collaborating to keep the ball aloft before sending it down to another group on the beach down below.

All scenes in the campaign were created without the aid of AI, instead using expert skydivers who specialise in ballooning to set up the shots.

You can watch the official campaign video below: