Out Today: The GANNI x Barbour Collab Is Back

It’s the collab we’ve all been waiting for. GANNI has teamed up with Barbour to release the third instalment of the brands’ ongoing collaboration, following the success of its first two drops in 2022 and 2023. The new collection is set to drop later this month – and, like its predecessors, we expect it will sell out (fast).

Ganni x Barbour 3.0: Everything You Need To Know

If GANNI and Barbour’s previous collaborations are anything to go by, Danish luxury and British heritage are a match made in heaven. And, with two sell-out capsules under their collective belt, it’s safe to say the brands have successfully nurtured a visual synergy that we can’t get enough of.

‘We are thrilled to continue our journey of collaboration with Barbour,’ said Ditte Reffstrup, Creative Director at GANNI. ‘This collection is all about celebrating friendship, our mutual shared community, and the beautiful blend of our two worlds. Working with Barbour and being able to dive further into their archives to reimagine iconic styles with a GANNI twist has been so much fun, and we can’t wait to see how people embrace these pieces.’

Building on the premise of collections 1.0 and 2.0, the third collaboration further explores the collision of GANNI and Barbour’s geographic identities: South Shields, UK and Copenhagen, Denmark. Fusion is once again at the forefront, with Danish and British design balanced through the two labels’ signature aesthetics in a celebration of craftsmanship, heritage and self-expression.

‘The collaboration is a true partnership between the two brands which we are pleased to continue for a third collection,’ added Barbour’s Director of Womenswear, Nicola Brown. ‘The emphasis on the tartan this season really plays into Barbour’s Scottish heritage, whilst adding a playful and ageless edge prominent in GANNI’s designs.’

The Highlights

The GANNI x Barbour 3.0 capsule features nine new pieces, dubbed ‘Barbour outerwear silhouettes imbued with a GANNI twist.’

Taking the spotlight are the British brand’s certified organic waxed cotton and certified recycled polyamide outerwear staples, rendered in nature-inspired earthy tones and offset by its signature tartan. Newness also comes in the form of two new silhouettes: a belted trench and a cosy duffle in black and brown.

You can also expect the playful staples that made the first collections an instant hit. Leopard print fans will be pleased to see the return of GANNI’s signature pattern, which comes to life in an anorak with a matching reversible hood. And the collaboration logo, a pop of striking neon green, also pops up once more as either a rubber label or stamp.

The new collection will also bring accessories into the fold, with a line of wool scarves and two oversized tote bags with statement tartan detailing. ‘We are really pleased to expand the accessories range for the first time,’ said Brown. ‘The Wax Tote Bags capture the fun, light-hearted spirit of this collection.’

How To Get Your Hands On The Collection

The GANNI x Barbour 3.0 collab launches on 30 October 2024, and will be available on both brands’ websites and in selected stores. ganni.com | barbour.com

Images courtesy of Barbour and GANNI