100 George Street W1 (CGI)

Native Land: High-Quality, Mixed-Use & Sustainable Spaces Nationwide

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Native Land is a Great British Brands 2025 Award Winner

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Commitment to the Planet: Native Land is behind Opus, the tallest residential tower under development in prime central London – but it still sees the ‘huge opportunity to restore and reuse old buildings rather than just knocking them down’.

Native Land is behind Opus, the tallest residential tower under development in prime central London. (Bankside Yards)

Great British Brands 2025: Native Land

‘Since we established Native Land in 2003, we’ve been almost entirely focused on London. Our development philosophy adapts as the capital changes, so our recent project, Bankside Yards, built around 14 historic railway arches in Blackfriars, is the UK’s first major mixed-use fossil fuel-free development in operation.

We celebrated our 21st birthday in 2024, which gave us a chance to take stock of the sheer breadth of what we’ve developed: from Burlington Gate on Cork Street in Mayfair, with 42 apartments and art gallery spaces, to Holland Park Villas, an international benchmark for state- of-the-art residences with extensive amenities. One of the projects I’m most proud of was transforming an Edinburgh shopping centre roof into a much sought-after residential complex, with astonishing gardens and views over the city.

Strong relationships are key to our success. Take Grosvenor, with whom we partnered on our groundbreaking NEO Bankside – the first residential project in London Grosvenor had ever developed off estate. With Bankside Yards, we worked closely with the local authority, Southwark. We acquired the huge site around 2016 with planning permission for nine buildings, but reduced them to eight, increasing the amount of open green space, which has always been a major focus for us.

We then looked at those eight buildings holistically and realised there was a cross-fertilisation of energy between hotels, residences and offices since they all consume energy at different times. This allowed us to enhance efficiency, and being sustainable with lower running costs has really drawn occupiers to Arbor, the office building, and had a positive influence on residential buyers too.

In 2025, we’ll be working on regenerating South Kensington, introducing step-free access from the platforms up to the arcade for the 30 million plus people going through the turnstiles annually. We’re restoring the arcade, delivering a three-storey building to replace the single storey shops and restaurants and developing new housing.

We also have a mixed-use regenerative project in Guildford, so I’m hoping we’ll be developing more outside London over the next decade. And there’s a huge opportunity to restore and reuse old buildings rather than just knocking them down, so we’re repurposing a lovely old property originally built for the Royal National Institute of the Blind in Kings Cross.

We’re known for our prime residential work, so we’ll continue doing that while responding to whatever direction London travels in. We want to contribute to the city’s fabric and future in a positive way, making it a better place to live and work in.’

Alasdair Nicholls, founder and CEO

A show kitchen at 100 George Street W1

The Greatest Opportunities Ahead

To herald a new era of sustainable living in the capital with Opus, the tallest residential tower under development in prime central London at 50 storeys. Opus launches this spring, commanding unparalleled views and offering residents exceptional on-site amenities.
To build on our growing reputation for mixed-use developments with Bankside Yards, activating the space between the Tate Modern and Blackfriars Station. It offers the next generation prime residential within a new London landmark, innovative work HQs, and in 2028, it will be home to a brand new five-star Mandarin Oriental Hotel.
Strengthening our heritage of developing exceptional prime residential with 100 George Street W1, a collection of 41 residences in Marylebone. According to Knight Frank, 100 George Street W1 was 2024’s fastest selling new residential development in prime central London.