SKIMS Reveals ROSÉ As Its 2025 Valentine

One tradition we’ve grown fond of in recent years is the SKIMS Valentine’s Day campaign –  and this year’s does not disappoint. Playing with pretty pastel pinks, kiss stains and dainty lace detailing, SKIMS taps K-pop singer ROSÉ to front its 2025 campaign. Here’s everything you need to know.

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ROSÉ Fronts The SKIMS Valentine’s Day 2025 Campaign

Roses on Valentine’s Day? Cliche. ROSÉ on Valentine’s Day? Genius. Surrounded by hearts, balloons and lace frames, the pop star looks right at home on the set of SKIMS’s 2025 Valentine’s Day set. Shot by Carin Backoff, the campaign was inspired by motifs of classic romance. ‘This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully,’ notes Kim Kardashian, SKIMS Co-Founder and Chief Creative Officer.

The partnership sees ROSÉ follow in the footsteps of previous SKIMS Valentines Lana Del Ray, Sabrina Carpenter, SZA and Charli XCX, in what is shaping up to be her biggest year yet.

The musician rose to prominence as a member of K-pop supergroup BLACKPINK, but her recent activities as a solo artist have pushed her even further into the public eye – with her debut album Rosie debuting at No. 3 on the Billboard 200 (the highest-charting album by any Korean female soloist) and her recent collaboration with Bruno Mars, ‘APT’, holding the No. 1 spot on the Billboard Global 200 chart for over 11 weeks.

Speaking on the SKIMS campaign, ROSÉ said: ‘Valentine’s Day has always held a special place in my heart. Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.’

‘Every SKIMS campaign is designed to be iconic, and ROSÉ embodies that perfectly,’ added Kardashian. ‘Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025.’

Collection Highlights

The collection itself is expansion of SKIMS’s lingerie, sleepwear and loungewear. Crafted in classically romantic colourways – think pink, rouge, blush and cream – and decorated in hearts, lace and roses, it’s playfully feminine line that the team describes as ‘offering something special for every body and every Valentine’s Day moment.’

But what does ROSÉ wear? In the campaign, the musician can be spotted in the brand’s Velvet Lace Slip Dress, the Heart Mini Dress, the Soft Lounge Hoodie and Boxer Set and the Romance Cami and Short Set.

When Does The Collection Drop?

The SKIMS Valentine’s Day line will be available to shop from 23 January 2025 in-store and at skims.com

Images courtesy of SKIMS