London’s Loveliest Jewellery Shops
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5 hours ago
Where to find the capital's finest jewellery houses
When it comes to shopping in London, we’re spoiled for choice. The city’s streets are lined with some of the best fragrance, fashion, bridal and vintage shops in the world. But what about fine jewellery? These are the best jewellery shops to visit in London, from heritage labels and new wave jewellers to outstanding British names.
9 London Jewellery Shops To Visit In 2025
Annoushka
Annoushka stores are a treasure trove for charm enthusiasts. Founded by jewellery designer Annoushka Ducas in 2009, the brand is known for its wide range of playful charms – perfect for stacking on bracelets and necklaces, or wearing solo as a statement piece – crafted from solid gold and decorated with precious gemstones. Think tiny robots, love thermometers , black cabs, lobsters and more. Accredited by Pisitive Luxury, Annoushka continues to work on way to reduce its environmental impact, with products sourced from already extracted materials and over 70 percent of its collection made from recycled gold (reaching 100 percent in the next few years).
Where? London Chelsea Studio (41 Cadogan Gardens London, London SW3 2TB) and South Molton Street (1 South Molton Street, London W1K 5QF), as well as spaces in Liberty, Harrods and Harvey Nichols.
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David Morris
British jeweller David Morris began his career in 1958, serving an apprenticeship in London before attending the Central School of Arts and Crafts. It was only a few years later he set up shop in the capital – and now his brand is one of the leading high-end jewellers in the world. If it’s a luxe piece you’re after, then it’s well worth paying a visit to the David Morris flagship on New Bond Street. The Grade II list building houses a stunning showroom, as well as one of the last in-house workshops on the street.
Where? 180 New Bond Street, London W1S 4RL
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Harry Winston
A well-known trailblazer in the world of fine jewellery, Harry Winston was often dubbed the ‘King of Diamonds’. And today, the House continues his signature philosophy: allowing gems to dictate the design. If this sounds like your brand of sparkle, make sure to pay a visit to the brand’s London flagship – which has held a space on New Bond Street since 2006.
Where? 171 New Bond Street, London W1S 4RD
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Pragnell
Pragnell is one of the UK’s last family-owned, full-service jewellers. This sixth-generation, family-owned company was founded in Stratford-upon-Avon back in 1954, and has since expanded to include four showrooms across the UK (including one in the heart of Mayfair). Synonymous with high-quality creations, the brand offers a stunning selection of fine jewellery, watches and silver – both antique and modern.
Where? 14 & 16 Mount Street, Mayfair, London W1K 2RF
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Hancocks
Another heritage name in London’s fine jewellery scene, Hancocks was first established in 1849 – and proved so impressive an institution that it was awarded a Royal Warrant by Queen Victoria in the same year. Today, the flagship Hancocks boutique sits on St James’s Street (just a 10 minute walk from the original location on the corner of Bond and Bruton Street), where visitors can browse fine antique, vintage and contemporary jewellery.
Where? 62 St James’s Street, London SW1A 1LY
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Robinson Pelham
The mission at Robinson Pelham has remained unchanged for over 25 years: to create timeless pieces that spark joy. This female-founded jewellery is the place to go for both bespoke and ready-to-wear pieces, and is known for crafting elegant, classic designs infused with playful pops of colour.
Where? 39 Elystan Street, London SW3 3NT
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Boodles
One of the oldest jewellers in the UK, Boodles was established in 1798 – in Liverpool, no less – by the Kirk family, who has steered the direction of the jewellery business for six generations. Today, Boodles is known for its exceptional craftsmanship, as well as its use of high quality materials. Its head office remains a staple in the North West, but Londoners can get a taste of what to expect from the fine jeweller in ones of its many central outposts.
Where? Boodles Bond Street (178 New Bond Street, Mayfair, London W1S 4RH) and Boodles Sloane Street (6 Sloane Street, Knightsbridge, London SW1X 9LE), as well as spaces in Harrods, The Savoy and the Royal Exchange.
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De Beers Jewellery
Looking for diamonds? You’ll want De Beers. This luxury jeweller comes from De Beers Group, the world’s leading diamond company, and sources many of its stones (ethically and 100 per cent conflict-free) from the likes of Botswana, Namibia, South Africa and Canada. As for the pieces themselves, expect chic styles designed to stand the test of time.
Where? 45-50 Old Bond Street, London W1S 4QT
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886 The Royal Mint
While best known for decorating coins with images of British monarchs, the Royal Mint has also made a name for itself as one of the UK’s go-to jewellery destinations. Its label, 886 The Royal Mint, specialises in ‘discreet luxury’ pieces that show off the quality of solid precious metals through timeless design. And with a spot in Burlington Arcade, London’s luxury hotspot, it’s well worth a visit on your next trip to the city.
Where? House 26, Burlington Arcade, 51 Piccadilly, London W1J 0PR
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Featured image: Robinson Pelham
