How To Watch The Super Bowl In The UK

2 days ago

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While the UK is a nation of football fans, American football is experiencing something of a British renaissance. Every autumn, the National Football League (aka NFL) visits Tottenham Hotspur Stadium (the first purpose-built NFL stadium outside of the US) to the delight of the UK’s estimated 14.3 million fans (that’s around one in five Brits). And in 2024, the gem in the sport’s crown broke its UK viewing records, with a whopping 3.4 million Brits tuning in to watch the Super Bowl across Sky and ITV, a 48 percent increase on the year before. Fancy joining them this year? Here’s how.

What Is The Super Bowl?

The Super Bowl is the grand finale of the NFL season, deciding which team wins the league championship. Played every year since 1966, always on a Sunday, it is a huge event in the US sports and cultural calendar. Every year, it is the most-watched sporting event in the US – often the most-watched broadcast of the year overall – and the 2024 game (Super Bowl LVIII) was the most-watched TV broadcast in the US since the 1969 moon landing, attracting an average of 123.4 million viewers. Associated with hotdogs, beer, chicken wings, nachos and more, research shows the Super Bowl is one of the US’s largest food-consuming events of the year, second only to Thanksgiving.

Since 2022, the Super Bowl has been played on the second Sunday in February. This year, that’s Sunday 9 February, with the Kansas City Chiefs returning to the field once again – their fifth appearance in the last six years. They will go head-to-head with the Philadelphia Eagles, who last made the final in 2023, losing to the Chiefs 38–35. The game will be played at Caesars Superdome, New Orleans, Louisiana.

How To Watch The Super Bowl In The UK

UK-based NFL fans can tune into live coverage of the Super Bowl LIX for free on ITV1 as well as on Sky Sports NFL Channel and DAZN. Meanwhile, radio coverage will air live on BBC Radio 5 Live and talkSPORT.

Watch For Free On ITV1

ITV1’s Super Bowl coverage will begin at 10.45pm on Sunday 9 February, ahead of kick off at 11.30pm. Coverage will be broadcast live on ITV1 and ITVX from New Orleans by Craig Doyle, former NFL player Jason Bell, and two-time Super Bowl winner Osi Umenyiora.

This is the third and final year in ITV’s partnership with the NFL, so only time will tell where the Super Bowl will air in 2026.

Watch With A Sky Sports Pass

Sky Sports subscribers can benefit from the most comprehensive Super Bowl coverage in 2025: the Sky Sports NFL channel is the UK home for Super Bowl LIX. Expect coverage all week long in the run up to the big game, with live coverage for LIX commencing at 2pm – a whopping nine hours before the game even begins – hosted by Neil Reynolds joined by Ryan Fitzpatrick, Ndamukong Suh and Phoebe Schecter live from New Orleans. Prices star from £26 per month or £14.99 for a day pass. nowtv.com

NFL Game Pass On DAZN

Sports streaming platform DAZN has a special NFL package giving users full access to the US Super Bowl broadcast as well as the halftime show. Sign up at dazn.com

Watch It In A Bar

If you fancy getting out and about, plenty of sports bars and pubs will be screening the Super Bowl live, with parties stretching into the early hours. From London Bridge to Marble Arch, here are our top picks for 2025. Just make sure you can work from home come Monday…