A Rare New-Build Development Has Just Opened In Marylebone

By Martha Davies

31 mins ago

Welcome to W1 Place


Marylebone’s latest luxury development has officially opened its doors, and we’ve got all the details. Take a look inside W1 Place.

Inside W1 Place, Marylebone’s Latest Luxury Address

It’s not every day that a sparkling new-build development pops up in the capital – but if you cast your gaze across W1 Place, you might think it’s belonged on the corner of Great Portland Street for decades. Such is the genius of E8 Architects, the designers behind the project: with a Portland stone façade, bronze-framed bay windows and cast aluminium balustrades inspired by Japanese porcelain, W1 Place combines a distinct sense of contemporary luxury with elements of Marylebone’s architectural heritage.

Living room with cream sofa, taupe walls, a marble coffee table and floor-to-ceiling bay windows.

Behind its handsome façade, the building boasts 37 bespoke apartments across eight storeys, offering a mix of one, two, and three-bedroom homes. Each is particularly stunning thanks to soaring ceilings, huge windows and colour palettes of soft neutral tones. You’ll spot swathes of high-quality materials in different textures, creating visually rich and yet utterly calming spaces.

Bedroom with cream walls, matching curtains and bedding, and floor-to-ceiling windows.

The top of the development is crowned by a spectacular duplex penthouse complete with a wraparound balcony and a separate roof terrace. Expect dramatic, light-filled rooms including a sleek open-plan kitchen and an impressive principal suite – plus breathtaking views across London, of course.

Open plan kitchen with pale wood floors, white cabinets and cream furniture.

Back on street level, W1 Place also provides 28,000 feet of custom-designed retail space, adding to the rich tapestry of shops, restaurants and cafés in the area. Great Portland Street, after all, is perfectly situated between Marylebone and Fitzrovia, presenting a mix of village-style boutiques, refined eateries and lively bars. It’s no wonder this new-build gem is shaking up the luxury property market…

Prices at W1 Place start at £1,590,000 for a one-bedroom apartment. For more information, visit w1.place.com.