What’s The Best Skincare Product For A NAD+ Boost?

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NAD+ has recently become a buzzword in the world of skincare and wellness – but what exactly is it?

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It seems like everyone is obsessed with NAD+ lately – and for good reason. These essential molecules promise to help with everything from energy levels to skin barrier repair, making them the hero structure of the moment. Intrigued? We’ve teamed up with Dr Sam’s to bring you everything you need to know about NAD+ in skincare.

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What Is NAD+?

NAD+ stands for ‘nicotinamide adenine dinucleotide’, and refers to a coenzyme found in every cell of our body that is responsible for maintaining our overall health and longevity.

In terms of our wellbeing, NAD+ is responsible for maintaining our energy levels (converting food into usable energy), DNA repair, cellular signalling, metabolic regulation and upholding our circadian rhythm.

What Are The Benefits In Skincare?

In skincare, NAD+ is praised for its anti-ageing effects. It’s believed that it can help reduce the appearance of fine lines and wrinkles, while supporting skin repair and protection against environmental stressors (like UV rays). With this in mind, NAD+ also helps to strengthen the skin barrier, improving moisture retention and protection against irritants.

The idea, therefore, when you boost NAD+, is that you also boost your skin’s health on a cellular level – helping it reach its most radiant state.

‘The rationale behind increasing available NAD+ levels in the skin makes so much sense,’ says Dr Sam Bunting. ‘Our skin is biologically very active, as it forms our “wrapper”, protecting us from the constant challenges of our environment. The action of protecting us from oxidative stress due to UV rays is a persistent drain on NAD+ levels, as is barrier repair. So, by boosting the production of NAD+, we can help to strengthen our skin’s defences against damage to our DNA and give essential support to the skin barrier.’

Dr Sam also tells us that NAD+ offers even more benefits for other skincare ingredients, such as retinol. ‘NAD+ is a cofactor in converting retinol to its active form, so it’s even more integral to an effective skincare routine,’ she says. ‘Plus, it can help to take away the potentially irritating consequences of retinoid use, as well as levelling up the benefits from your other actives through its energy-boosting effects.’

What Products Can You Find NAD+ In?

With NAD+ becoming more mainstream, you can find it in a range of topical skincare products. These include serums, creams, and moisturisers, such as Dr Sam’s Flawless Moisturiser Intense.

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Spotlight: Dr Sam’s Flawless Moisturiser Intense

Dr Sam’s multi-award winning moisturiser has quickly become a fast favourite amongst beauty editors, thanks to its NAD+ boosting formula.

Clinically proven to support and repair the skin barrier from day one, the Flawless Moisturiser Intense is a powerhouse cream that hydrates, soothes and supports the skin through every stage of the day.

‘Whether you’re a retinoid pro or just getting started, Flawless Moisturiser Intense makes it easy to strengthen and protect your skin – so you can face the day with confidence,’ says the team at Dr Sam’s. ‘This NAD+ boosting barrier repair cream delivers results you can actually see.’

And having run consumer studies where over 96 percent of users noted hydrated, smooth and less tight skin after just one week of use, it seems the results speak for themselves.

The team at Dr Sam’s has even ensured that the moisturiser can be used on sensitive, redness-prone skin – making it the perfect skincare soother in your routine. Simply layer it up underneath your sunscreen and makeup, and you’re good to go.