An Expert’s Top Tips For Nailing Cheltenham Festival Fashion

By Charlie Colville

3 days ago

Cheltenham Festival kicks off next week – and with it, another season of country chic style.


The opener to Britain’s sporting season, Cheltenham Festival is a big one for equestrian and country fashion fans alike. And with this year’s event just days away (Tuesday 11 to Friday 14 March 2025), it’s time to narrow down those race day outfits. Stuck for ideas? We asked Marcus Fairfax Fountaine, Co-Founding Director at Fairfax & Favor, to share his top tips for embracing Cheltenham Festival style.

C&TH’s Cheltenham Festival Style Guide

How To Nail Cheltenham Festival Style

1. Choose The Right Footwear

A day at Cheltenham often means covering thousands of steps, so selecting the right footwear is essential. I suggest opting for a well-crafted pair of boots with a sturdy yet elegant heel, ensuring both comfort and sophistication – although I wouldn’t recommend anything with too high a heel.

2. Opt For Classic Styling

For race day, build your look around traditional tweeds, premium suedes, and well-crafted leather pieces. A structured coat adds a touch of understated luxury, perfect for the occasion.

 

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3. Elevate Your Look With Subtle Detailing

Small touches make all the difference when dressing for Cheltenham. Consider elegant buttons, contrast stitching, or a statement belt to add interest to your outfit while staying true to the event’s refined aesthetic.

4. Prioritise Practical Elegance

There is a level of unpredictability around the weather at The Cheltenham Festival, so you are best to opt for well-fitted, high-quality fabrics that provide warmth and comfort.

 

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5. Finish With The Perfect Accessory

Subtle detailing across your outfit will elevate your look while staying true to the understated luxury that defines Cheltenham fashion. A suede or leather tote in a complementary colour is the perfect finishing touch. Something spacious enough for your race day essentials yet sleek enough to enhance your outfit.

You can find more inspiration with Fairfax & Favor Cheltenham Festival edit, fairfaxandfavor.com

Images courtesy of Fairfax & Favor