Ward & Co is a London-based interior design and architecture firm run by mother-daughter duo Sarah and Rosie Ward. Originally established in 1986 as Interiors by Sarah Ward, the studio rebranded to Ward & Co in 2021 to reflect the studio’s family ethos. The firm’s design experience spans both commercial and residential sectors, having delivered interiors for boutique hotels, restaurants and clubs as well as an impressive range of residential projects in the UK and abroad, from historic estates in the home counties to chalets in the Alps.
Over the past 35 years, the studio has gained a reputation for delivering classic contemporary designs with bold flair, offering an authentic and highly personalised approach to interior design. ‘With each new project, we take the time to fully understand how each client lives and how they will use the space, thinking about family and staffing arrangements, working habits, likes and dislikes,’ says Sarah Ward.
‘Understanding someone’s lifestyle and culture is essential and always feeds into our designs, whether it’s a dedicated space for private
artworks or supercar collections, or a desire for a spice kitchen or prayer room. Only by investing in our clients’ physical and emotional needs can we deliver a truly liveable space that will make their lives easier and more joyful.’
As a family business, Ward & Co offers a unique proposition. Sarah and Rosie’s relationship allows for maximum collaboration and agility and clients enjoy the combined expertise, insight and imagination of these two Creative Directors.
Over the past 35 years, the studio has gained a reputation for delivering classic contemporary designs with bold flair, offering an authentic and highly personalised approach to interior design
The pair share a deep-rooted passion for travel, architecture and international cuisine and this often translates into their projects. Rosie’s extensive European travel and Sarah’s childhood spent in the Far East has instilled in the studio a wealth of knowledge.
The exposure to diverse cultures, striking buildings and varied landscapes around the world have inspired numerous designs over the years. More recently, these interests led the duo to develop a project in Antigua. Working closely with local architects and landscape designers to transform the plot into a unique Caribbean home, they adopted a calming neutral base palette layered with pops of eye-catching artwork, natural materials and fabrics.
Over the past year, the studio has also forged partnerships with leading industry suppliers such as Muse Design, becoming the exclusive UK stockist for the Far East-inspired lighting, accessories and accent furniture brand.
Ward & Co is also a strong supporter of local artisans, working closely with some of the finest British independent craftspeople, artists and designers to deliver projects or real longevity. Sarah and Rosie also hold regular mentoring sessions, coaching budding interior designers and helping them to study and hone their craft via practical and real-life experiences.
Looking to the year ahead, Ward & Co is planning to grow the team in London and expand its portfolio in the Caribbean as the studio prepares to complete further projects in Antigua, a riverside apartment in Chelsea, a townhouse in Kensington and a country estate in Buckinghamshire.
Ward & Co Michelin House 81 Fulham Road, London, SW3 6RD
+44 (0)20 3667 7796
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