Founded in 2015 as London’s premier business members’ club, 12 Hay Hill has pioneered ‘club-working’. A prime example of how the social club has evolved, it’s a modern way to do business in a rapidly changing flexible working landscape. Set in a striking building in the heart of Mayfair, this is the first members’ club to provide businesspeople with fivestar service and a high specification, curated environment in which to meet, entertain and conduct business. Some members even base their entire enterprise there.
With technology blurring the boundary between work and home life, the club is setting the bar high. They go way beyond the usual very British concept of the private members’ club as a destination for fun. This is even more of an achievement considering the challenge of the past two years. But they took the opportunity to grow and adapt as the members’ needs changed throughout the pandemic, providing a space to work – while taking all the measures needed.
The club was further enhanced by investment into virtual meeting capabilities and larger meeting rooms complete with fantastic A/V technology. This means that members can keep up with the pace of change when meeting remote clients and colleagues in super stylish meeting spaces, with floor-to-ceiling windows and magnificent artwork. The ground floor meeting room even sports a four-tier chandelier. The club’s director, Stephanos Issaias, explains: ‘club-working offers the exclusivity, leisure space and social networking of a traditional private members club and combines these with an unashamedly work-friendly environment.’
From finance to fashion, their fast-growing membership comprises a diverse community of industry leaders, influencers and innovators. With foreign travel curtailed in 2020, they saw a surge in international members, who are giving up their London offices in favour of a flexible workplace. The club has been hailed by members as a place to work, meet and impress ‘seamlessly’. This is also thanks to the various business lounges plus a large roof terrace with stunning views over Berkeley Square. The club’s restaurant offers exquisite fine dining while the opulent bar is perfect for unwinding with clients, friends and colleagues.
In addition, there are events for members, featuring some of Britain’s finest thought leaders. They range from talks by business leaders and politicians to insights from top brands and lively discussion of cultural or business trends – such as the Davos Debrief in association with the FT which discussed the economic effects of Covid-19. It’s not all business though. They run a series of social events from wine and spirit masterclasses through to regular supper and cigar clubs, as well bringing exclusive events through partner brands such as Vacheron Constantin and Karnik Gallery.
The club prides itself on being a hub of inspiration. A central, comfortable and flexible environment in London’s most elegant neighbourhood, where great ideas are born and nurtured, deals are signed and businesses flourish. As the club concentrates on getting back on track after the pandemic, they are looking to adopt more sustainable practices in between continuing to adapt to client’s needs. They also hope to open a second site in the future.
