Amanda Harrington London was built on the premise that healthy skin tans best with its skilful formulation: where cosmeceutical skincare meets sunless tan. Challenging previous conceptions around ‘tacky tanning’ and unrealistic, orange results, the brand has launched to rave reviews for its modern, natural approach to tanning. It is designed to work with all skin tones and diversities, enhancing the skin’s natural tone for a realistic glow all year round. ‘I love the boost in confidence that a tan can give,’ says founder, Amanda Harrington.
Make-up and body artist Harrington is one of the beauty industry’s most respected and innovative sunless tanning experts, having accumulated over 15 years’ experience sculpting and bronzing an A-list clientele on film sets and editorial shoots. While tanning Hollywood’s elite, she believed there had to be a better way to bronze than traditional spray tanning, where clients could inhale excess toxic formulation.
Harrington is one of the beauty industry’s most respected and innovative sunless tanning experts, having accumulated over 15 years’ experience sculpting and bronzing
She began mixing her own bespoke tints and creams, layering and buffing with brushes to enhance the natural form, for a flawless, streak-free finish. The results were so addictive that requests for an at-home range flooded in. After years of development she launched her vegan-friendly tanning and skincare formulations in 2019, free from parabens, alcohol and sulphates. Key to the range are tanning kits for face and body, designed to ensure a professional finish. ‘Self-tan really is a powerful tool, it’s such an achievable boost in body confidence,’ explains Harrington. ‘With each brush stroke my clients get elevated to the best version of themselves. I call it the “peacock effect”.’
The brand partnered with Harvey Nichols for its retail and online launch, which included a consumer roadshow of events in London, Liverpool, Manchester and Edinburgh. Harrington says, ‘We toured with our bronzing bar, educating Harvey Nichols customers on tanning through individual skin tones, a revolutionary method that only we do. I spent time with each customer, demonstrating how to approach modern tanning.’
As a British-born brand, Amanda Harrington London proudly manufactures all products in Britain; it also sources packaging and other inventory from within the UK. ‘It’s important to us to support independent British businesses; this is also how we have maintained our luxury positioning, while exploring global growth. Quality is something I won’t compromise on,’ says Harrington.
The focus for 2020 will be to expand availability through retailers and online in Britain and Europe, including travel retail. US expansion is also on the horizon and new products will join the collection, including a travel kit and make-up line.
In true millennial style, relatable and real founder-led content is paramount to the brand. ‘When Amanda is in front of the camera,’ says Rachel Kavanagh, Managing Director, ‘we get four times the amount of traffic to the website. She has created tutorials from her bathroom, hotel rooms, the office and on set. Amanda has turned traditional tanning on its head and made it accessible to everyone. She invites you in, to discover the incredible confidence a golden glow can give.’
