And So To Bed has been selling the world’s finest luxury beds, mattresses and bedroom furniture for nearly half a century, with a curated collection that consists of its own designs as well as those from leading brands such as Tempur, Vispring, Aireloom and J. Marshall. The company has 20 showrooms nationwide, each with a dedicated Mattress Studio where master sleep experts prescribe the ultimate bed design to ensure that customers have an optimum night’s sleep.
Based on the understanding that everyone’s sleep needs differ, the company offers a large range of custom-made, bespoke and made-to-order furniture – whether it’s a specific size, fabric or paint finish that’s required. The result is a truly personal experience and a bed that perfectly suits each individual. Creating a first-class retail experience is at the heart of its ethos, with high quality products matched by equally excellent service at every step, including the prestigious ‘white glove’ delivery and assembly that ensures that everything arrives with the utmost care.
This year And So To Bed launched an innovative new product, the Pure Luxe Hybrid mattress, which combines supreme comfort and quality with convenience and hygiene. In a fast-paced world, ease of living is at the top of everyone’s agenda so this delivery – vacuum sealed in a compact box within a 48-hour time frame – and hassle-free installation suits customers’ desire to reduce stress in a challenging year. This sumptuous mattress, which is simply unrolled, not only makes life easier for users but also helps protect their health.
Harnessing the capabilities of HEIQ ViroblockTM, a ground-breaking Swiss antimicrobial technology, it offers daily protection from contamination by microbes and germs while you sleep. This technology has been certified as safe and sustainable as all its ingredients are cosmetic grade, bio-based and recyclable. Already proven to be a popular choice, it is expected to continue to sell well in a sales environment increasingly conscious of health and wellbeing. ‘We’re proud to be pioneers in antimicrobial protective bedding,’ says Alexandra West, Marketing Manager at And So To Bed, ‘and to provide reassurance to customers, at a time when protecting our home from germs has never been more important.’
During the pandemic and multiple lockdowns, the team has ensured that every aspect of the buying journey was as safe as it could be. From virtual consultations and showroom tours to maintaining social distancing and wearing PPE during deliveries, staff always made sure that customers felt comfortable throughout. Last year, several members of staff also took part in fundraising events, ranging from the IT team who did a coastal walk to the Managing Director running the London Marathon to raise money for the Orchid Cancer charity. The company also offers an eco-friendly recycling disposal service, a mindful and easy way for customers to remove old beds and mattresses and feel reassured that they won’t end up in landfill.
From Victorian-inspired bedsteads to simple contemporary styles, the And So To Bed collection of luxury beds are heirlooms, all handmade and hand-finished by artisans who are devoted to their craft. And, when paired with the ultimate mattress, practically guarantee a good night’s slumber.
