Award-winning Brookmans by Smallbone launched just over a year ago as a flexible, versatile range by Smallbone. The furniture is a contemporary take on kitchens and cabinetry, influenced by its heritage and led by creative innovation. Like its older sibling, Smallbone, Brookmans is part of Lux Group Holdings, alongside Mark Wilkinson Furniture
and McCarron & Co. While Lux Group Holdings operates at the top end of the market, Brookmans is about reinterpreting traditional furniture for the modern day and meeting burgeoning demand for accessible, custom-made luxury among entry-level consumers. All collections and accompanying furniture reflect today’s urban lifestyle and are aimed at customers with an appreciation for British-made quality products, as well as at trade professionals.
The company launched with two contrasting kitchen collections, with additional freestanding furniture pieces, designed to showcase Brookmans’ breadth of design appeal. The first, K1 Westbury, has taken the very best elements of beautiful, Georgian fitted furniture, traditionally found in period homes, and adapted them for modern living. The concept brings alive both fitted and freestanding elements, which can be creatively fused together according to customers’ individual needs. A broad range of colours, hardware and details will further enable customers to create their own personalised design.
The second collection, K2 Avebury, is cool and confident, with a vintage feel and proportions influenced by 1960s and 1970s design. Appealing to a stylish, design-savvy audience, it is crafted in a light- grained ash, a hardwood native to Britain, with minimal handles, clean lines and optional paint finishes.
The two kitchen collections are complemented with fitted wardrobes, freestanding furniture, vanity units, tables and benches and both ranges will continue to grow with every season. Of the exclusive launch, Iain O’Mahony, Ideation Director for Lux Group Holdings, says, ‘Brookmans by Smallbone is a strong addition to our portfolio. It responds to a design conscious audience who have a keen interest in provenance and quality. Our clients want to invest in their homes and are looking for brands that reflect these values. Our kitchens are made in Wiltshire, supporting local British manufacturing, but offered at an affordable price point. We have also invested significant time and resources into making this product sustainable while economical, proof that it is possible and without any compromise to the design.’
All Brookmans furniture will be built using quality sustainable materials and hand-assembled at the same state-of-the-art workshop in Wiltshire that creates Smallbone cabinetry. The workshop has recently benefited from substantial investment in new machinery, creating a more efficient, economical and streamlined process without compromising on the quality.
Iain O’Mahony adds, ‘Brookmans represents our optimism about the future of British manufacturing. We are confident that great design combined with the best manufacturing techniques will prove that it is possible to make kitchens and furniture here in Britain that are both economical to buy and environmentally conscious. We are very excited about these collections, not just in terms of their aesthetics but for the future of British manufacturing.’
