The power of music to move us is profound and especially welcome now more than ever.
For 50 years, Naim Audio, based in Salisbury, Wiltshire, has innovated to bring listeners a deeper, more intense experience of their music, all wrapped up in exceptional designs crafted to deliver decades of entertainment. As the Naim brand has grown both domestically and internationally, the company has looked to address the differing needs of global audiences – not just the traditional base of specialist hi-fi fans, but anyone who loves music and appreciates great British engineering.
Their success is definitely a team effort, from the engineers who create ever-better designs, to the skilled craftsmen and women using decades of know-how to make products from carefully selected materials. Naturally, when the pandemic hit, Naim’s immediate (and continued) priority was protecting its staff. But other than a brief shutdown initially to introduce additional safety measures, the entire workforce remained focused on meeting the ever-increasing demand. Teamwork, creative adaptability and a clear strategic vision have been key to working through a complex, ever-evolving situation and, despite everything, Naim has emerged busier than ever.
From a broader product range to a wider retail base, Naim continues to expand without compromising its core values or quality standards. Three important launches in 2021 expressed this perfectly. The Uniti Atom Headphone Edition is the ultimate solo listening system: just add headphones and escape into your own world of high-quality sound, enjoying the music, radio and podcasts you love. It’s no surprise that this beautifully built, tactile product is already winning international awards.
The Solstice Special Edition was its first ever turntable and won Hi-Fi+ magazine’s Turntable of the Year 2021 award in December. It offers incredible sound quality without the usual complications associated with performance turntables. Simple to set up and use, it’s all about hearing your vinyl collection as you have never heard it before.
Exclusively packaged as a deluxe collection, limited to 500 sets, the Solstice Special Edition combines contemporary design with a classic Naim look. The turntable plinth is crafted from 47 separate layers of wood and the cartridge – the reader of your records – sits in a solid aluminium housing machined from a single billet.
Naim also added to its multi-award-winning family of Mu-so wireless speaker systems last year with the stunning new Mu-so Wood Edition – everything you love about this music-streaming sensation but with a contemporary new look, crafted from sustainable hardwood.
Meanwhile, Naim’s partnerships are flourishing, with its superlative Naim for Bentley system continuing to win acclaim as the ultimate in-car audio experience.
Finally, Naim Records – the brand’s music label – continues its mission to give independent artists the chance to express themselves with complete creative freedom: even more essential at a time when live performances have been a challenge. If you haven’t heard the incredible talents of Fable, Daudi Matsiko and Harry Jay-Steele yet, check them out now.
With more new premium products set for launch, and continued global expansion, it’s going to be a busy year for the sonic heroes from Salisbury.
