The Ultimate Guide To Belgravia In Bloom 2024

From gorgeous parks with secret rose gardens to pocket rooftop gardens dotted across the city, London is a great city for flower lovers. This all comes to a head in May with the annual world-famous RHS Chelsea Flower Show – and the fun doesn’t stop at the Royal Hospital Chelsea. Head to Belgravia this May to see beautiful blooms decorating shop facades and standing proudly in the streets, all thanks to Belgravia in Bloom 2024.

Belgravia In Bloom 2024: The Guide

Florist Claudia Costil from Moyses Stevens puts the finishing touches to her floral installation for Belgravia in Bloom’s 2022 festival, with the theme ‘Beautifully British’. (Matt Crossick/PA Wire)

When Is Belgravia In Bloom 2024?

This year, Belgravia in Bloom will take place from 20–27 May, in the height of spring and in tandem with the RHS Chelsea Flower Show (running 21–25 May 2024).

What Is The Theme?

Belgravia in Bloom’s 2024 theme is ‘Floral Fun & Games’, a nod to the exciting summer of sport ahead with the Olympics on the horizon, inviting visitors to step into a floral playground and embrace their inner child. It’s the ninth annual festival, and the neighbourhood’s iconic florists will display their signature show-stopping facades, with playful sporty touches, from eagerly waiting at the starting line to rolling the dice. Expect the likes of Neill Strain, Moyses Stevens and Judith Blacklock to create vibrant and striking displays to brighten up the borough. Elsewhere, shops and restaurants will offer special events, menus and expriences to celebrate all thinks floral.

New for 2024, Belgravia in Bloom will collaborate with the Royal Horticultural Society (RHS) on the judging process, and for guidance on creating sustainable displays.

Florist Victoria Clemson from Neill Strain puts the finishing touches to her floral installation, ‘Beefeater Teddy Bear’, for Belgravia in Bloom 2022. (Matt Crossick/PA Wire)

Charity Partner

The official charity partner for Belgravia in Bloom 2024 is Horatio’s Garden, the winners of ‘Best in Show’ at RHS Chelsea Flower Show 2023 for the first show garden designed for people with additional accessibility and mobility needs. Horatio’s Garden is a charity creating vibrant garden sanctuaries in NHS spinal injury centres to nurture the wellbeing of people after spinal injury. The team behind Horatio’s Garden will be creating a stunning installation for Belgravia in Bloom 2024.

‘We are delighted to be this year’s charity partner of Belgravia in Bloom and join this fantastic community of vibrant flowers and creative expression,’ says Dr Olivia Chapple, Founder and Chair of Trustees at Horatio’s Garden. ‘Following our Best in Show garden at RHS Chelsea Flower Show last year, it’s a wonderful opportunity to celebrate the importance of gardens and green spaces in physical and mental health and support our mission to have a thriving Horatio’s Garden in every spinal injury centre in the UK.’

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All images courtesy of Belgravia London.