Chelsea In Bloom 2025: Everything You Need To Know

By Olivia Emily

4 days ago

London's chicest neighbourhood is getting a floral makeover


Everyone’s going barmy for blossom this season, but our eyes are looking a little further ahead as a tinge of warmth enters the air: to our favourite annual floral affair, Chelsea in Bloom. Running alongside the world-famous RHS Chelsea Flower Show, this free annual community-focussed festival is produced by Cadogan with the Royal Horticultural Society (the RHS), and sees the squares, streets and facades of Chelsea transformed with beautiful flower displays.

Every year, around 100 shops, restaurants, hotels and florists took part. Here’s what to expect in 2025.

Chelsea In Bloom 2025: Where, When & What To See

Chelsea In Bloom: child runnng away from a hedge cut like a dinosaur

Chelsea in Bloom 2023, Flowers on Film

When Is Chelsea In Bloom 2025?

This year, Chelsea in Bloom is taking place from 19 to 25 May. Floral displays can be spotted all around the neighbourhood, especially on Sloane Square and along the King’s Road, Pavilion Road, Duke of York Square and Sloane Street.

As always, RHS judges will collaborate with a lifestyle judge to award Gold, Silver, Bronze and Merit Awards to participants, as well as the top awards, Best Floral Display, Highly Commended and the Innovation Award. Winners will be announced on Tuesday 20 May 2025.

The ‘People’s Champion’, however, will be decided by the public via online voting, opening on Monday 19 May and closing at midnight on Thursday 22 May 2025, before being announced the following day. You’ll be able to cast your vote at chelseainbloom.co.uk

Cadogan

Chelsea in Bloom 2022

What Is The Theme?

The 2025 Chelsea in Bloom theme is ‘Flowers in Fashion’, celebrating all things couture. And where better than London’s most stylish district?

Chelsea has always sat at the heart of burgeoning fashion trends, from the Swinging Sixties to the punk era. The timeless Chelsea boot is named for the neighbourhood, while the King’s Road is steeped in fashion history. Today, the newly transformed Sloane Street is home to a plethora of must-visit luxury flagship stores.

Expect all of this (and more) to be referenced across an array of shop, restaurant and hotel facades, with special installations in Sloane Square, too. Everyone from Peter Jones to Ralph Lauren, the Royal Court to Rixo, The Cadogan Arms to the Sloane Club will be taking part.

Stella Mackinnon, four and her sister Persephone Mackinnon, two at Chelsea in Bloom which launches today with the Theme "Flowers On Film" in line with the launch of the RHS Chelsea Flower Show on May 22, 2023 in London, England.

Chelsea in Bloom 2023 (© Dave Benett)

How To Visit

Visit chelseainbloom.co.uk ahead of your visit to see the map and plan your route. Or just show up to the area, and the magic will soon become clear; Sloane Square is a great place to start.

Stay up to date at chelseainbloom.co.uk