Country & Town House Future Icons Awards: The Shortlist

We are delighted to announce the winning brands for Country & Town House’s Future Icons Awards 2025. 

Future Icons stands as the pinnacle of trustworthy recognition for brands and individuals who epitomise sustainable luxury. These prestigious awards, part of Country & Town House’s annual Journey to Zero event, in partnership with Baillie Newman and CYD Connects, will honour the visionary innovators whose commitment to sustainability, discernment, quality, and environmental stewardship sets a new standard for responsibility & excellence. 

Future Icons will create a new support network of these like-minded brands to enable exponential growth of those who define responsible leadership in luxury today to ensure a thriving, sustainable future for generations to come. 

You can find the full list of winners here. Below is the shortlist.

The Future Icons Shortlist

Fashion & Accessories

Best Sustainable Fashion or Accessories Brand

• Aspiga
  
• Bamford
• Baukjen
  
• Reformation
  
• Wellicious

Best Sustainable Fashion or Accessories Service

• DLX
• Third Find
• Wolf & Badger

Best Sustainable Fashion or Accessories Innovation (last 24 months)

• FIIBA
• Paper London
• Third Find

Best Fashion & Accessories Circularity Initiative

• BEEN London
• HERD
• Lenzing
• The Re-Pete Project
• Wellicious

Best Fashion & Accessories Zero Waste Initiative

• The Deck
• Deploy
• FIIBA

Best Fashion & Accessories Environmental Initiative

• Elvis & Kresse
• FIIBA
• Petit Pli
• Nativa

Best Fashion & Accessories Local, Community or Charity Initiative

• Deploy
• Scamp & Dude
• Tutu Pinkin

Jewellery & Watches

Best Sustainable Watch or Jewellery Brand

• Blackacre
• Boodles
• Matilde
• Monica Vinader
• Royal Mint 886

Best Sustainable Watch or Jewellery Service

• Blackacre
• La Maison Couture
• Monica Vinader

Best Sustainable Watch or Jewellery Innovation (last 24 months)

• Oushaba
• Royal Mint 886

Best Watch or Jewellery Circularity Initiative

• Monica Vinader
• The Rockhound
• Stephen Webster

Best Watch or Jewellery Zero Waste Initiative

• Oushaba
• Royal Mint 886

Best Watch or Jewellery Local, Community or Charity Initiative

• Boodles
• Ethica Diamonds
• Monica Vinader

Beauty & Wellness

Best Sustainable Beauty & Wellness Brand

• Comfort Zone
• Hanx
• Irene Forte
• Neal’s Yard Remedies
• Pai Skincare

Best Sustainable Beauty & Wellness Service

• Bav Tailor
• Diptyque
• Star Seed Natural

Best Sustainable Beauty & Wellness Innovation

• Diptyque
• Floral Street
• My Skin Feels
• Seabody
• Star Seed 

Best Circularity Beauty & Wellness Initiative

• Bamford
• Bower Collective
• LUMENE
• Star Seed
• Toiletries Amnesty

Best Zero Waste  Beauty & Wellness Initiative

• Byroe
• Rituals
• Thyme
• Toiletries Amnesty
• WUKA

Best Environmental  Beauty & Wellness Initiative

• Et al
• Star Seed
• Toiletries Amnesty

Best Local, Community or Charity Initiative

• Chantecaille
• L’Occitane
• NYITA
• Sana Jardin
• Toiletries Amnesty

Design & Interiors

Best Sustainable Brand

• Alexandra Llewellyn
• Edward Bulmer
• House of Hackney
• Johnstons of Elgin
• Naturalmat

Best Sustainable Interior or Design Service

• Allect
• Maie
• Haines Collection
• The Real Flower Company

Best Sustainable Interior or Design Product Innovation

• Mud Australia
• Neolith
• Parador
• Fermoie
• Kaldewei

Best Sustainable Interior or Design Service

• Alexandra Llewelyn
• Naturalmat

Best Design & Interiors Environmental Initiative

• Coppice & Crown
• Edward Bulmer
• House of Hackney
• Johnstons of Elgin

Best Local, Community or Charity Initiative

• Goldfinger
• Soho Lighting
• Turnstyle Designs

Culture & Lifestyle

Best Sustainable Culture & Lifestyle Brand

• Bruichladdich Distillery Company
• Daylesford Organic
• Mama Bamboo
• Six Senses Hotels & Resorts
• Telmont Champagne

Best Culture & Lifestyle Circularity Initiative

• Nibs etc
• Micro Scooters
• Smart Works
• Spruce

Best Culture & Lifestyle Environmental Initiative

• Inghams
• The Leela Palaces, Hotels & Resorts
• Mama Bamboo
• She’s Electric
• Six Senses Laamu

Best Culture & Lifestyle Local, Community, Charity Initiative

• Delfin Amazon Cruises
• Six Senses
• Sumba Hospitality Foundation
• Time + Tide
• Wilderness

Best Sustainable Culture & Lifestyle Venue

• Cornish Gems
• Costa Navarino
• Daylesford Organic
• Jade Mountain
• The Pig Hotels

Best Sustainable Restaurant or Bar

• Apricity
• Rucola at the Conduit

Best Cultural, Travel of Lifestyle Sustainable Experience

• Intrepid Travel – The Black Mambas
• Journeys with Purpose
• Soneva
• Wanderlux
• Wildland

Best Cultural, Travel of Lifestyle Biodiversity Initiative

• Broughton
• Mashpi Lodge
• Resplendent Ceylon
• Volcanoes Safaris
• Wilderness

Best Impact Campaign Overall

• andBeyond
• Anya Hindmarch
• Blackacre
• Edward Bulmer
• Oushaba
• Star Seed

Best Diversity & Inclusion Initiative Overall

• Shanga
• Singita
• Smart Works Charity
• The Women’s Chapter

Sponsors

We are delighted to be partnering with Polestar, Skydiamond, Mandarin Oriental and Yves Delorme for this year’s Journey to Zero Future Icons from Country & Town House.