The Dally: Inside North London’s First Private Members’ Club
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1 month ago
The Dally was founded by two women
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There’s a new private members club in town – and its the first to ever grace the streets of North London. Here’s a peek inside The Dally, plus how to join.
Inside The Dally, London’s Latest Private Members’ Club
Perched on popular Upper Street in the heart of Angel, The Dally flung open its doors in June – to an exclusive coterie of invitees, of course. Set across three floors of a restored period townhouse, The Dally is North London’s first private members’ club – and it’s all about neighbourhood vibes and good times.
Founded by long-time friends and entrepreneurs Caroline Baldwin and Claire Ilardi-Crow (with support from industry stalwarts Matt Hobbs and Jamie Caring), the emphasis is on effortless, understated luxury. The goal is to attract the interesting and the interested – where personalities are valued more than professions – to create a buzzy, social hub backdropped by quiet stylishness. Set across a restored townhouse (with elegant period features retained), the interiors have been expertly and exquisitely designed by BusbyWebb with a host of rooms sprawled across three floors, woven together with a sultry colour palette.
Open seven days a week, The Dally brings central London’s buoyant social atmosphere to Islington, hosting every occasion from late lunches, supper clubs, live music, comedy nights, film screenings, dinner and cocktails with friends, or partying into the early hours. ‘At The Dally each member is part of our intimate community,’ says CMO and co-founder Claire Ilardi-Crow. ‘We’re a place where different views can come together and where you can hang out with friends and meet new faces. We want our members to leave at the end of the day with more than they arrived with – whether that’s due to a great conversation, a thought- provoking event, or hazy memories of too much fun following a night out with friends.’
Designed on a micro-level, sourcing food, drinks, interiors and partnerships from the local area, The Dally is proposed as the first in a series of neighbourhood members’ clubs coming to the streets of London and beyond. ‘We’re creating an intimate place where you always feel at home,’ says CEO and co-founder Caroline Baldwin. ‘A place to catch up with friends, escape for some quiet time, dine with a date or revel in an unexpected chance encounter. You’ll be in great company.’
How To Join
Membership at The Dally is by application, reviewed periodically by the membership committee. Sociable and engaging individuals are invited to apply.
The Dally Membership is £630 annual (or £66 per month) with a £250 joining fee.
Members receive a host of benefits, including:
- Access to reciprocal clubs around the world
- A year-round cultural calendar of events
- A guest list of up to three per member
The Dally is also dog friendly on the ground floor, with local dog walkers on hand for a stroll around Highbury Fields.
Apply at thedally.com
Find It: 181 Upper Street, London N1 1RQ