Lindt Is Opening A Giant Megastore – Complete With Chocolate Pick & Mix

Chocolate lovers, it’s time to live out your sweetest dreams: London’s answer to Willy Wonka’s factory is opening in London. This March, Lindt will be opening its brand-new flagship store in Piccadilly, designed to be a one-of-a-kind immersive foodie experience.

Lindt To Open New Immersive Flagship In London

Housed in a 6,000 sq ft space in the centre of London, the store will be more than just a place to buy a box of chocolates. It will feature a whole host of special offerings for sweet-toothed shoppers, including the largest truffle pick & mix in the UK, with an extensive selection of flavors available. Chocolatiers will also be crafting fresh chocolate in the store, while baristas will be whizzing up hot chocolate, milkshakes and ice cream.

An array of gifts and souvenirs will also be available, including chocolate you can personalise – and we’re told there will be a pretty impressive window display of the London skyline, made entirely out of truffles.

The store will open its doors on 21 March 2025, and we’d recommend getting there fast, as the first 200 customers who buy something will receive a special goodie bag filled with treats.

Joel Burrows, CEO of Lindt & Sprüngli UK and Ireland, said: ‘We’re thrilled to be bringing the exquisite taste of Lindt Chocolate to the heart of London. With 2025 marking Lindt & Sprüngli’s 180th anniversary, what better way to celebrate this journey and enduring passion for captivating chocolate lovers worldwide, with the opening of this one-of-a-kind store – something truly unique to the UK’.

Stefan Bruderer, Master Chocolatier at Lindt & Sprüngli, added: ‘This wonderful new store will be a feast and vision for the senses, featuring a beautifully designed interior that pays homage to our chocolate’s heritage. From ceilings adorned with copper mesh cocoa pods to a team of passionate chocolatiers crafting and creating fresh and unique chocolate products live in-store. We can’t wait for everyone to be amazed as they walk through the doors’.

Born in Zurich, the beloved Swiss chocolate brand will mark its 180th anniversary this year. There are currently 14 shops across the UK, but the new launch will be the brand’s largest in the country.

The store will open at 1-17 Shaftesbury Avenue, lindt.co.uk