Louis XIII Unveils World’s First Luxury Spirit Refill Experience At Harrods

The Louis XIII Infinity Experience allows cognac lovers to refill their decanters for the first time, with an exclusive private experience available at Harrods. 

Louis XIII Unveils World’s First Luxury Spirit Refill Experience At Harrods

Louis XIII’s vineyards in Cognac

Luxury French cognac house Louis XIII is beloved the world over for its carefully aged blend of eaux de vie, rich with gentle floral notes and exclusively sourced from the Cognac vineyards in France’s Grande Champagne terroir.

Sustainability and caring for the planet are at the heart of the heritage cognac house, which was founded in 1874. It’s no surprise, then, that Louis XIII has become the first luxury spirit producer to offer a refill ritual, The Infinity Experience, a new offer that is exclusive to Harrods in the UK, and one of only three globally.

The Louis XIII Infinity Experience starts with owners returning their empty Louis XIII Classic Decanter to the house’s Harrods boutique, where it is sent off to be meticulously inspected, cleaned, and resealed before it is returned. The second step is The Infinity Wheel, a specially designed device that is at the heart of the ritual. The decanter owner is invited to view the process in private at Harrods, in which rare Louis XIII mahogany-coloured eaux de vie flows from the refill capsule into the pristine decanter, renewing it with life and vibrancy. After the ritual is completed, a specially engraved medal is transferred to the decanter before it is sealed, boxed, and returned to the owner.

‘We are extremely proud to introduce the world’s first refill experience in the luxury spirit industry making it possible for Louis XIII to be refilled away from its birthplace in Cognac for the first time in history,’ says Anne-Laure Pressat, Executive Director of Louis XIII. ‘The innovation demonstrates our commitment to our vision of thinking a century ahead, and forms part of a series of commitments in Louis XIII’s quest for “Sustainable Exception”, safeguarding the brand and driving forward sustainability across the luxury spirits industry.’

The house has also redesigned its Classic Decanter packaging in line with its eco-conscious ethos, with 100 percent recyclable materials and carbon emissions reduced by 57 percent.

By witnessing and participating in the maker’s pioneering Infinity Experience, every Louis XIII decanter owner becomes part of the heritage and savoir-faire of the cognac maker’s legacy, while at the same time making their own personal commitment to living more sustainably.

Try The Infinity Experience at Harrods’ Louis XIII boutique from autumn 2023. uk.louisxiii-cognac.com