This Is The UK’s Favourite Brand Of Tea

The tea time alarm might be one big prank, but us Brits do take our tea seriously – and we all have a preference when it comes to the superior brew. So which is the UK’s favourite tea? A new survey has revealed the most popular British tea brand for 2025, with Yorkshire Tea coming out tops.

New Survey Reveals UK’s Favourite Tea

Global brand tracking leader Tracksuit surveyed 6,000 adults to find out the UK’s favourite tea. Yorkshire Tea got the highest vote, with 24 percent naming it their first choice for a cuppa, followed by PG Tips with 17 percent, and Tetley with 15 percent. This was followed by Twinings, which took home 11 percent of the vote.

There were, however, some slight regional differences: London and the West Midlands, for instance, preferred PG Tips, while Tetley came out tops in Scotland and Northern Ireland.

Of course, the brand choice is only half of the picture when it comes to crafting the perfect cup, with over half the respondents saying the way their tea is brewed is crucial. 

The research also confirmed the importance of tea in British culture, with nearly half (49 percent) of people surveyed saying it’s central to their family’s routine. However, it also hinted at a generational divide, with nearly a third of adults under 35 saying they would opt for a hot chocolate over a cup of tea. Overall, coffee was deemed the most popular hot drink.

All tea drinkers know no brew is complete without a biscuit to accompany it, so the survey enquired about favourites in this domain too. McVitie’s – makers of classics like Digestives and Hobnobs – reigned supreme, with 27 percent of people picking it as their number one biscuit, followed by Fox with 14 percent and Cadbury’s with 13 percent. And when it comes to the dunking debate, a fifth of UK residents apparently deem the habit rude.

This isn’t the first time Yorkshire Tea has topped a survey of the nation’s top teas. The Yorkshire-born brand has over a century worth of experience, dating all the way back to 1886 when it was set up by a man named Charles Taylor, quickly garnering a reputation for quality. However, in a recent blind tasting test conducted by Which?, the big brands were beaten out by Asda’s own ‘Everyday’ teabags.

Report author, Matt Herbert, Co-Founder of Tracksuit said: ‘Our research uncovers the profound loyalty Brits have for their tea, with Yorkshire Tea standing out as a true favourite. The data reveals that brand preference goes far beyond taste; it’s an emotional connection. British tea drinkers are weirdly loyal, which speaks to how brands have successfully woven themselves into the fabric of daily life and national identity.’