The OWO: London’s Most Anticipated Destination Opens Its Doors

The OWO is an entry in our Great British Brands 2024 book. 

The OWO: Great British Brand 2024

‘The OWO is the renaissance of an icon. The property is a magnificent grande dame in the heart of Whitehall, where it has stood as a central figure in the narrative of royalty, monarchs and governments. This historic building has undergone a remarkable transformation, reimagining its purpose and opening it up as a destination that celebrates life, food and the gathering of friends and family. This revitalisation is not only awe-inspiring but a testament to the delicate balance of preserving history and embracing the future. It is our custodial duty to breathe new life into its storied walls.

The year of 2023 has been one of milestones. We completed ourfirst residences in spring 2023 and handed them over to the new residents. We’ve got incredible facilities in place. For example, we’ve employed a new system called DigiValet, which allows residents to access services such as housekeeping whether they’re in London or anywhere in the world, and have their home cleaned at the touch of a button.

Over the summer, we announced our collection of restaurants and bars which include Mauro Colagreco at The OWO, Café Lapérouse in the Courtyard and Paper Moon. The food and beverage offering is what makes The OWO so special. Another milestone was in September 2023 when Raffles at The OWO opened its doors for the first time. That was a really exciting day, a pivotal moment which we have been working towards for eight years.

Next year, we look forward to launching Endo Kazutoshi’s Japanese-influenced restaurant on the rooftop with a sake bar on Whitehall Place, and favourite of the cognoscenti, Langosteria, which opens later in the year. Otherwise, we’re looking forward to bedding in, allowing the staff, the hotel and the residents to settle down and enjoy the fruits of our labours.’

Charlie Walsh, Head of Residential Sales

Five Proudest Moments

1. The Grand Opening in September 2023 of The OWO and Raffles London, the first of its hotels in the UK, with 120 rooms and suites designed by Thierry Despont, plus the UK’s first Guerlain spa.

2. Launching The OWO Penthouse, designed by Winch Design, in July 2023. Set over 7,700 sq/ft on the seventh floor, the five-bedroom residence has 360-degree views, a private gym and sauna, media and games room, staff quarters and two expansive terraces.

3. Recognition as Super Prime Development of the Year at The Spear’s Awards in December 2022.

4. Completing five spectacular show residences within The OWO Residences over the past 12 months.

5. A fabulous brand partnership with Bovet, which involved providing ten residence owners with a bespoke, specially created, handcrafted 18ct red gold timepiece. Each is hand-engraved with a marble shell motif found on fireplaces within The OWO.

What I’ve Learnt…

• Patience, enthusiasm and surrounding yourself with a good team are crucial to creating a successful business.
•  It’s important to remain flexible and willing to try new things to help you meet your goals.
• Focusing on customers, including what they want, how they feel and where to find them, can improve your results.

THE OWO

57 Whitehall London SW1A 2BX

+44 (0)20 7139 5012

theowo.london

@theowo.london