This Marylebone Development Was Designed By The Architects Behind London’s 2012 Velodrome

From Kensington to Mayfair, you can take your pick of London postcodes if you’ve got a few million up your sleeve – and you’ll find the capital’s latest luxury development in Marylebone. We’ve got all the details.

Inside 100 George Street, Marylebone’s Latest Luxury Address

What do high net worth buyers want when it comes to their future home? For those with no issue splashing the cash, house hunting goes far beyond elegant interiors or even location; it’s about ticking rather a lot of boxes. 

From the rise of branded residences like The OWO and landmark regeneration schemes like Battersea Power Station, it’s clear that ultra-wealthy buyers are looking for something with real wow factor – and everything they could need right on their doorstep, of course. After all, buyers like these aren’t just looking for a sprawling home or a chic pied-à-terre; they’re investing in the promise of a luxury lifestyle. This is where the allure of new developments comes in, and it’s particularly evident in 100 George Street, Marylebone’s brand new address.

As with many high-end projects in the capital, you can expect a host of hotel-style amenities at 100 George Street, from a dedicated concierge team to a residents’ lounge, meeting room (which doubles as a private dining room) and library (complete with a bar). You’ll also find a state-of-the-art fitness studio alongside a bespoke spa, treatment room and sauna.

The apartments themselves combine Marylebone’s classic Georgian architecture with contemporary features – think oak parquet flooring, marble fireplaces and enormous private terraces. Floor-to-ceiling windows flood the spaces with light, offering picture-perfect views across the city. With interiors by Hudson & Mercer (a Notting Hill-based studio) and design by Hopkins Architects (the firm responsible for the London 2012 Velodrome), 100 George Street certainly delivers that show-stopping quality that discerning buyers are looking for.

And it delivers on the lifestyle front, too: the 41 new residences are just one part of a broader vision for Marylebone, delivered thanks to a partnership between developer Native Land, office specialists Derwent London, and The Portman Estate, the B Corp property firm overseeing the 110-acre plot on which 100 George Street sits. Soon, the surrounding area will be home to 200,000 square feet of office space, brand new shops, and plenty of food and drink spots, all linked together by a spectacular courtyard garden. Consider all of those house-hunting boxes ticked…

Prices at 100 George Street start from £1.85 million. 100georgest.com