A Swiftie’s Guide To London

Got a reputation for being the Swiftie of your group? Perhaps you’re already prepping your outfits for the Eras tour, which returns to Wembley this week – but if you didn’t manage to nab tickets, there are plenty of ways to get your fix across the capital. From brunches to spin classes, we bring you all the London hotspots where you can live out your wildest megafan dreams. Read on for the definitive guide to Taylor Swift-themed activities in London.

Taylor Swift-Themed Activities In London

Gaucho Brunch

Steak restaurant Gaucho is tapping into the zeitgeist with a new Taylor’s Version brunch, where you can enjoy food, drinks, entertainment and more. Sip Cruel Summer Cosmos and Midnight Martinis while singing along to all of Swift’s greatest hits – plus get involved with some friendship bracelet making. Guests are encouraged to don sparkly outfits for the occasion, and a glitter artist will be on-site to complete your look.

Details: 17 August 2024, £65pp. gauchorestaurants.com

‘London Boy’ Walking Tours

Tick off a whole load of Swift hotspots on a dedicated walking tour. Run by a company called ToursByLocals, these will take you around some of the places the megastar frequented when she lived in London. You’ll stroll around Swift’s favourite park, Hampstead Heath; Primrose Hill, where she lived with ex-boyfriend Joe Alwyn; Kentish Town pub The Bull Gate, where part of the ‘End Game’ video was filmed, and many more significant locations.

Details: $590 USD (approx £465 for groups of up to six people), book at toursbylocals.com

Themed Spinning Classes

Need a bit of motivation to exercise? Get yourself down to one of the Taylor Swift-themed spinning classes taking place at studios across the capital, such as SoulCycle and Boom Cycle. Expect lots of singing along and feel-good vibes, in a room full of Swifties. You’ll be so distracted by all the great tunes, the class will be over before you know it.

Details: Check out the schedules for SoulCycle and Boom Cycle.

(c) Olivia Emily

The Black Dog

This London pub has been inundated with fans since it was namechecked in Swift’s latest album, The Tortured Poets Department. In the eponymous song, she sings: ‘I am someone who until recent events you shared your secrets with and your location. You forgot to turn it off. And so I watch as you walk into some bar called The Black Dog.’ It’s thought the song is about Joe Alwyn, Swift’s ex-boyfriend who she lived with in north London – reportedly in Crouch End. Located in Vauxhall, The Black Dog is an upmarket pub offering a Spanish-inspired menu, with a mixture of tapas and larger plates, plus a popular roast.

Details: Book at theblackdogvauxhall.co.uk

Swiftogeddon

On a normal club night in London, you might get one or two Swift hits – but at Swiftogeddon, you can shake it off to your favourite songs all night long (and you might even get a play of the 10-minute version of ‘All Too Well’). The ultimate activity for Taylor Swift stans, the club night is run by fans, for fans, and tours the country in a variety of locations. The next London nights will take place at Between The Bridges, an events venue near the Southbank.

Details: Look for upcoming events at swiftogeddon.com

Gig-Tripping Hotel Stay

Coming to London for the Eras tour? Book a stay at Four Seasons Hotel London at Park Lane, which has created a special package designed for guests attending concerts at Wembley. Your room will be stocked with a ‘Concert Comfort Kit’ featuring a tote bag and portable charger, plus an in-room karaoke set to get you in the concert mood. Upon arriving at the hotel, you’ll also be treated to a Glitter Groove cocktail, alongside a friendship bracelet kit.

Details: Book at fourseasons.com

The Nest at Treehouse Hotel London

The Treehouse Era

Alternatively, head to Marylebone’s Treehouse Hotel London, which has created a dedicated package for Swifties. ‘The Treehouse Era’ includes return transfers from the hotel to Wembley, alongside a selection of friendship bracelets and tinted glasses, so you can rock up in style. And after the three-hour-long dance session, you can get some well-earned rest in one of the hotel’s dreamy botanical-inspired rooms.

Details: Available to book from 21-23 June and 15-20 August 2024, rates from £445 per room, book at treehousehotels.com