Future Icons
Awards 2025


As part of Journey to Zero, Sponsored by Polestar, Skydiamond & Yves Delorme

Country & Town House
announces the winners of the inaugural Future Icons Awards


Country & Town House’s Future Icons Awards launched this year as part of its Journey to Zero sustainability initiative and annual event, with luxury events company Baillie Newman.

Their purpose is to honour the visionary innovators whose commitment to sustainability, discernment, quality, and environmental stewardship sets a new standard for responsibility and excellence. Future Icons will also create a new support network of these like-minded brands to enable the exponential growth of those who define responsible leadership today to ensure a thriving, sustainable future for tomorrow’s generations.

Working with sustainability consultants, Cyd Connects, we assembled a first-class panel of judges from all disciplines to help us rigorously judge the hundreds of entries. We were all blown away by the quality and commitment of the brands and charities and it was gratifying to see how much hard work, innovation, passion and determination is happening each and every day. Each entry was subject to a scoring system on a set of criteria for which they could provide supplementary evidence.

A huge congratulations to all the winners and highly commended brands, and also to all those pioneers who put responsibility for people and planet at the heart of their businesses. The journey continues.

Lucy Cleland, Editorial Director

MEET THE WINNERS

EXPLORE BY CATEGORY

FASHION & ACCESSORIES
Sponsored by Skydiamond

Best Sustainable Fashion or Accessories Brand

Winner Bamford

Highly commended Aspiga

Best Sustainable Fashion or Accessories Service

Winner Wolf & Badger

Highly commended Reluxe

Best Sustainable Fashion or Accessories Innovation (last 24 months)

Winner Fiiba

Highly commended Paper London

Best Fashion & Accessories Circularity Initiative

Winner Lenzing

Highly commended Herd

Best Fashion & Accessories Zero Waste Initiative

Winners Deploy and Fiiba

Best Fashion & Accessories Environmental Initiative

Winner Elvis & Kresse

Highly commended Nativa

Best Fashion & Accessories Local, Community or Charity Initiative

Winner Tutu Pikin

Highly commended Deploy

MORE ABOUT THE WINNERS

JEWELLERY & WATCHES
Sponsored by Skydiamond

Best Sustainable Watch or Jewellery Brand

Winner Monica Vinader

Highly commended Boodles

Best Sustainable Watch or Jewellery Service

Winner La Maison Couture

Highly commended Monica Vinader

Best Sustainable Watch or Jewellery Innovation (last 24 months)

Winner 886 by The Royal Mint

Highly commended Oushaba

Best Watch or Jewellery Circularity Initiative

Winner Stephen Webster

Highly commended The Rock Hound

Best Watch or Jewellery Zero Waste Initiative

Winner Oushaba

Highly commended 886 by The Royal Mint

Best Watch or Jewellery Local, Community or Charity Initiative

Winner Boodles

Highly commended Monica Vinader

MORE ABOUT THE WINNERS

BEAUTY & WELLNESS

Best Sustainable Beauty & Wellness Brand

Winner Comfort Zone

Highly commended Neal’s Yard Remedies

Best Sustainable Beauty & Wellness Service

Winner Bav Tailor

Highly commended Star Seed

Best Sustainable Beauty & Wellness Innovation

Winner Seabody

Highly commended My Skin Feels

Best Circularity Beauty & Wellness Initiative

Winner LUMENE

Highly commended Bower Collective

Best Zero Waste Beauty & Wellness Initiative

Winner WUKA

Highly commended Byroe

Best Environmental Beauty & Wellness Initiative

Winner Star Seed

Highly commended Toiletries Amnesty

Best Local, Community or Charity Initiative

Winner Toiletries Amnesty

Highly commended L’Occitane

MORE ABOUT THE WINNERS

DESIGN & INTERIORS
Sponsored by Yves Delorme

Best Sustainable Interior or Design Brand

Winner Edward Bulmer

Highly commended Naturalmat

Best Sustainable Interior or Design Service

Winner Allect

Highly commended Maie

Best Sustainable Interior or Design Product Innovation

Winner Kaldewei

Highly commended Neolith

Best Design & Interiors Circularity Initiative

Winner Naturalmat

Highly commended Alexandra Llewellyn

Best Design & Interiors Environmental Initiative

Winner House of Hackney

Highly commended Johnstons of Elgin

Best Local, Community or Charity Initiative

Winner Goldfinger

Highly commended Soho Lighting

MORE ABOUT THE WINNERS

CULTURE, TRAVEL & LIFESTYLE
Sponsored by Polestar

Best Sustainable Culture, Travel & Lifestyle Brand

Winner Champagne Telmont

Highly commended Mama Bamboo

Best Culture, Travel & Lifestyle Circularity Initiative

Winner Smart Works

Highly commended Spruce

Best Culture, Travel & Lifestyle Environmental Initiative

Winner Six Senses

Highly commended Inghams

Best Culture, Travel & Lifestyle Local, Community, Charity Initiative

Winner Sumba Hospitality

Highly commended Wilderness

Best Sustainable Culture, Travel & Lifestyle Venue

Winner Daylesford Organic

Highly commended Cornish Gems

Best Sustainable Restaurant or Bar

Winner Apricity

Highly commended Rucola at The Conduit

Best Cultural, Travel & Lifestyle Sustainable Experience

Winner Journeys with Purpose

Highly commended Soneva

Best Cultural, Travel & Lifestyle Biodiversity Initiative

Winner Volcanoes Safaris

Highly commended Broughton Sanctuary

MORE ABOUT THE WINNERS
Overall Winners

Best Impact Campaign

Winner Anya Hindmarch

Highly commended &Beyond

Best Diversity & Inclusion Initiative

Winner Smart Works

Highly commended Singita

MORE ABOUT THE WINNERS

We are delighted to be partnering with POLESTAR, SKYDIAMOND and YVES DELORME for this year's Journey to Zero Future Icons Awards and Power People from Country & Town House.


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