Wildabout Flowers Is Spreading Joy With Its Innovative Installations
By
1 year ago
Wildabout Flowers is a Great British Brand 2023
Wildabout Flowers is an entry in our Great British Brands 2023 book.
Wildabout Flowers: Great British Brand 2023
‘We love to think outside the box when it comes to flowers. Our USP has always been installations and we do a lot of events. We work mostly in the private market – such as dinners in people’s houses, birthdays, bar mitzvahs and weddings. Then we also work in the luxury corporate market. We recently did a beautiful event in private apartments in Bond Street plus Christmas installations for both a hotel in Sorrento and the Maddox Gallery, Gstaad, which we do annually. No two days are ever the same. We do very diverse work.
‘There have been challenges – we had to close our shop in Clerkenwell and we also had the overheads of a 5,000 sq/ft studio in Battersea to contend with. But 2022 was a really good year and we are starting to get back on our feet. Lots of companies in the events industry went under during the pandemic. We are so proud that we made it through and came out stronger than ever. We love our work and are super passionate about what we do.
‘We don’t know what is going to happen with the economy next year. Staffing is currently difficult particularly with the high demand work and the lack of supply. But I am just focusing on providing a good service at every event we do and keeping my clients happy. It’s all about service, the product and, for us, extra details. We want to continue to grow within the luxury market and have more quality work. We expect more collaborations this year, too, and they often happen quite fast. Lots of exciting opportunities tend to come our way. However, what this year holds I am yet to know – but I’m sure there will be many exciting twists and turns as there always is.’ Leanne Roberts-Hewitt, Managing Director
Brand Timeline
2007
Wildabout is founded with a first shop in Clerkenwell.
2015
The brand opens a studio in Battersea to focus on events.
2019
Awarded ‘Best in Show’ at Chelsea in Bloom for its client Hackett.
2020
Walpole names Wildabout in its Power List 2020 as ‘Heroes’.
2021
Wildabout wins Best Floral Designer at the RSVP/ BrideLux Awards.
DID YOU KNOW?
- Wildabout adores weddings – they are its favourite events to work on.
- During the pandemic, the brand installed a rainbow heart outside Chelsea & Westminster Hospital as a thank you for their incredible work.
- Wildabout uses a mixture of silk and fresh flowers in its installations for maximum impact.
- The brand is famous for its Christmas installations at the Maddox Gallery, Gstaad.
- Wildabout was at the forefront of the installation craze in London – some of its clients have been installing outside features for years.
WILDABOUT
70 Silverthorne Road, London SW8 3HE
+44 (0)20 3794 7487
