Bella Hadid Dazzles As New Face Of Chopard

The supermodel of the moment showcases the latest additions to the maison’s dazzling Ice Cube jewellery collection.

Bella Hadid is Chopard’s New Ambassador

French jewellery maison Chopard has announced that it-girl of the moment, Bella Hadid, is its newest ambassador. The supermodel follows in the footsteps of another iconic beauty, Julia Roberts, as the face of the brand. 

In her dazzling debut campaign, shot by British fashion photographer and director Charlotte Wales, Bella models Chopard’s Ice Cube collection. In the images, the supermodel is captured surrounded by an urban scene and set against the backdrop of a night skyline, in which lit-up windows echo Ice Cube’s brilliant, geometric design cues. 

The campaign plays with ideas of light and dark, which serve to emphasise the collection’s striking lines and shapes. This theme has been central to the Ice Cube collection ever since Chopard’s Co-President and Artistic Director Caroline Scheufele introduced the motif in 1999 through a watch that ditched flashy artifice to focus instead on pure shapes accentuated by light. She was, in turn, inspired by the Bauhaus movement, and its values of simplicity and functionality.

And now, Chopard has added two new Haute Joallerie pieces to its Ice Cube collection, as modelled by Bella in the new campaign. They comprise a choker and a bracelet, which blend the iconic cube shape with the brilliance of added diamonds.

Crafted from 18-carat ethical rose gold, the two pieces feature cubes cunningly woven into a flexible mesh, which follow the body’s movements once placed on the skin. The cubes and diamonds work together to constantly reflect and refract the light, evoking the sense of a metropolis skyline during the golden hour. Two incredible additions to an utterly unique collection.

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See the full Chopard Ice Cube collection at chopard.com