What’s Trending In British Luxury News? April 2025

By Charlie Colville

3 days ago

From new launches to exciting collaborations, here's your British luxury news roundup for March 2025.


Best of British: stay up-to-date with everything happening in homegrown luxury this month. Here’s all the British luxury news for April 2025.

British Luxury News: April 2025

Royal Ascot Unveils 2025 Lookbook

Racegoers, your time has come. Royal Ascot unveiled the 2025 edition of its hotly anticipated Lookbook, curated once again by Creative Director Daniel Fletcher. Comprised of four edits, the Lookbook showcases a range of outfits appropriate for all enclosures, with a focus on the interplay of British craftsmanship, international style and vintage revival.

Woman in white dress | British Luxury News April 2025

‘Returning as Creative Director for a second year, I wanted to push the creative boundaries even further, balancing heritage with modernity and encouraging racegoers to see occasion dressing as an expression of individuality,’ said Fletcher. ‘I’m eager to see how racegoers make their own mark on Royal Ascot style in 2025.’

You can flip through the Royal Ascot 2025 Lookbook here.

Queen Camilla Rewears Anna Valentine Wedding Dress

King Charles and Queen Camilla marked their milestone 20th wedding anniversary this month while on an official visit in Italy. On the day itself, the queen consort reverted back to her original wedding gown, created by British designer Anna Valentine. Modified with a few additional embroidery details by the King’s Foundation artisan Beth Somerville, the gown was a lovely way to commemorate the date during the royal couple’s busy day.

You can read more about Queen Camilla’s wedding dress here.

 

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Nobody’s Child & Elizabeth Scarlett Team Up On Spring Capsule

A gorgeous new collaboration between British labels Nobody’s Child and Elizabeth Scarlett launched this week, combining the duo’s shared love of craftsmanship, creativity and ethical fashion into a capsule of dresses, denim, pouches, wash bags and accessories for grown-ups and kids. Inspired by the whimsical feeling of spring, the Nobody’s Child team worked with Elizabeth’s original watercolour paintings depicting pressed flowers and shells, as well as the designer’s signature sun and earth goddess icons, applying them to garments and accessories using dainty embroidery techniques.

Yellow pouch

In celebration of the collection launch, Nobody’s Child and Elizabeth Scarlett have also donated £10,000 to the Devon Environment Foundation via Conservation Collective, in support of the charity’s work to protect and restore endangered native species at the grassroots.

nobodyschild.com elizabethscarlett.com

Jo Malone London Launch First Spa Treatment With AIRE Ancient Baths

Jo Malone London has foregone dipping its toe in the spa arena and opted for a full-body immersion instead. The beauty brand’s first treatment is available now at AIRE Ancient Baths in London, a collaboration between the renowned fragrance and wellness houses. The treatment is available at AIRE Ancient Baths in Covent Garden, and costs £290 per person for a 150-minute treatment, including the use of the baths.

You can read our review of the experience here.

AIRE Ancient Baths London

M&S Creates Luxury Nightwear Line With Olivia von Halle

The M&S collabs only seem to get better and better. If it’s not the perfect winter capsule with Bella Freud or hotly coveted partywear with Sienna Miller, then it’s luxury PJs with Olivia von Halle. The new capsule marks the retailer’s first ever nightwear collaboration – as well as its first designer drop of 2025.  You can read more about the collaboration (and how to get your hands on it) here.

marksandspencer.com

Woman in PJs

ThruDark Launches Dissident Collection

Comprised of overshirts, jackets, trousers and shorts, ThruDark’s new, utility-focused Dissident range promises to not only feel good, but look good too.

Man in khaki jacket

‘Our Dissident range is about giving you something to wear in your downtime that remains durable and retains that ThruDark DNA,’ says ThruDark co-founder Staz Stazicker CGC. ‘Our community is growing at such a rate and we recognise that not everyone spends their weekends climbing mountains or hitting the peaks and this range is for those who want the same ThruDark look and feel that they can wear day to day.’

thrudark.com

Penhaligon’s Releases New Portraits Fragrance, Fortuitous Finley

The latest addition to Penhaligon’s growing Portraits series is Fortuitously Finley, which pulls together notes of spice, leather, violet leaf, cardamom and pistachio. ‘All bets are off. For who could resist this stallion’s fragrant allure?’ asks Penhaligon’s. ‘With a sweet yet sensual start, it’s easy to get lost in this labyrinth of leather and spice… A stable scent for a wild horse.’ Your signature spring scent has arrived.

penhaligons.com

Fortuitous Finley perfume bottle

The V&A Unveils Plans For New Burberry Gallery

The V&A announced a huge transformation of the Fashion Gallery in its South Kensington venue. Kicking off this May, the redesign will take two years to complete and offer a new space to showcase the V&A extensive collection of fashion pieces. And with the new space comes a new name; the refresh is supported by British heritage label Burberry, who will become the gallery’s new namesake. The Burberry Gallery will open its doors to the public in spring 2027, with a packed programme of activities to celebrate the newly redesigned space.

You can find our more about the Burberry Gallery here.

V&A Fashion Gallery, soon to be renamed Burberry Gallery

V&A Fashion Gallery, 2025 © Victoria and Albert Museum