Mulberry Celebrates the Year of the Rabbit with Miffy

2 years ago

Is this the Lunar New Year's most iconic duo yet?

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British luxury giant Mulberry is going all out for Lunar New Year, celebrating the Year of the Rabbit with iconic children’s character Miffy.

Mulberry Celebrates the Year of the Rabbit with Miffy

To mark the upcoming Lunar New Year, Mulberry has unveiled a surprise, limited-edition collection with Dutch storybook character Miffy – marking yet another unexpected (but totally welcome) collaboration project from the luxury lifestyle brand.

The collection, which is comprised of keyrings, travel and tech accessories, small leather goods and a revamp of Mulberry’s signature bag styles, features the iconic Dutch bunny cheekily playing on bag straps, peeking from behind envelope wallets and floating up and down card slips with a balloon in her paws. Her face is also the main design for a selection of minimalist tote bags, embroidered on the front in a thick black thread.

Inspired by the minimal design and bright palette from the Miffy books, the new collection brings together Miffy’s ‘bold colour block world’ and Mulberry’s signature craftsmanship in an explosion of coral oranges, lawn greens, cornflower blues and light chalks.

Keeping to the luxury brand’s ‘Made to Last’ ethos, all leather items in the collection are made using 100 percent environmentally accredited carbon neutral leather.

Miffy – who was created in 1955 by Dutch author Dick Bruna – is one of the best-known animated characters of the 20th and 21st century, having featured in over 30 books, four TV series’ and a feature-length film. Imbued with a spirit of playful adventure, the character reflects a positive attitude for the upcoming Lunar New Year.

Those looking to visit a Mulberry store over the next few weeks will also be treated to a full Mulberry x Miffy experience, with a range of lifestyle products, soft toys and stationery up for grabs alongside the new capsule collection.

Watch the Campaign

Mulberry has also released a campaign video to coincide with the launch of the collection, where we’re invited to join Miffy on an adventure through the streets of modern day Shanghai. The young rabbit plays hide and seek with two fans, who follow her down side streets, up busy escalators and through bustling markets with items from the collection in tow. The game ends with the group all meeting to celebrate the Lunar New Year as fireworks are set off over the city.