The C&TH Good Brands Directory
3 months ago
Conscious brands to have on your radar
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In a world rife with greenwashing, how do you spot the companies who are actually walking the walk? Enter our Good Brands Directory, a little black book of names who are accredited by either B Corp, Positive Luxury or Green Salon (and occasionally all three) – from whisky distillers to refillable beauty. All the brands featured have been through rigorous and comprehensive assessments surrounding their social and environmental impact, so you can rest assured you’re investing in names who are doing the right thing for people and the planet.
The C&TH Good Brands Directory
Wild
Wild is shaking up the throwaway culture of bathroom products, with their high-performing natural body care. Rejecting single-use plastic, the brand has created a reusable deodorant applicator and shower gel case, made from aluminum, that never compromise on convenience or efficacy. There are seven delicious-smelling scents, from orange and neroli to coconut and vanilla to jasmine and mandarin blossom, including several sensitive fragrances containing zero baking power. Best of all, you can fill up your cases again and again with Wild’s bamboo pulp refills delivered straight through your letter box. Impressively, this saves over 30 grams of plastic going to landfill.
The White Company
Launched in 1994 by Chrissie Rucker OBE, The White Company’s mission is to create stylish products predominantly in white, combining the highest quality with affordable prices. Every piece is designed to stand the test of time and exquisitely produced, with incredible attention to detail, from the hand-worked stitching on the Santorini bed linen to the perfect fit of the jeans. All natural materials are carefully selected, such as wood, wool, leather and linen, which become more beautiful with wear and use, making their design truly timeless. The brand also partners with certification bodies to enhance biodiversity, animal welfare, community wellbeing, and reduce chemical impact.
The Real Flower Company
The Real Flower Company was born in 1995 when founder Rosebie Morton was disillusioned by the lack of locally-sourced, scented flowers on the market. Most flowers you find in supermarkets are mass produced, laced with pesticides, farmed with excess water and wrapped in single use plastic – not those from The Real Flower Company. All their produce is sustainably grown, ranging from beautiful naturally-scented roses to English flowers, herbs and foliage all grown on their own LEAF-accredited farms.
The Botanist
Conceived, distilled and hand-crafted on Islay, The Botanist uses 22 sustainably foraged island botanicals. Throughout the year, James Donaldson and Kate Hannett, The Botanist’s professional foragers, roam the hills, meadows and moors of this remote Hebridean island to hand-pick apple mint, bog myrtle, chamomile and other local botanicals. The botanicals are then dried to preserve their flavour and aroma, before being slowly simmer distilled at Bruichladdich Distillery in a unique Lomond Still, nicknamed Ugly Betty, by Head Distiller Adam Hannett.
Star SeedStar Seed
Star Seed is using nature’s healing powers to redefine the beauty industry. Their unisex, anhydrous (water-free) formulations are curated for sensitive skin. Naturally vegan, wild and organic, Star Seed’s botanical skincare formulations re-wild the skin’s microbiome. The brand’s focus on circularity extends to their beautiful artisan wood and refillable glass packaging, too, while 10 percent of profits go directly to regenerating indigenous forests and mangroves in sourcing areas.
St. Eval
Nestled on its farm in North Cornwall, St. Eval sustainably craft candles and home fragrance with people and the planet at its heart. Born from a love of artisan crafts, the brand has been perfecting the art and science of sustainable candle making for nearly 30 years. Using a blend of traditional and contemporary methods, each candle is of the highest quality in style, fragrance and burn. The company offers over 30 fragrances, with nature-inspired scents, from most-loved Sea Salt, evocative of walks along the coast, to popular Bay & Rosemary, reminiscent of herbs found in an English country garden.
Photo by Smolinschi Dennis on Unsplashsmol
This revolutionary household cleaning brand offers award-winning, high-performance, innovative concentrated formulations that work brilliantly in your home. Sustainably packaged and delivered to your door whenever you need them, each product is vegan and cruelty-free, with carefully considered ingredients. The brand believes that sustainable swaps should be effortless, accessible and affordable so everyone can take part. This means that all of its products – from laundry to dishwasher to multi-purpose spray – come at a fair price. Most recently, the smol revolution has got personal, introducing a brand-new personal care range, including an anti-plastic anti-perspirant, shampoo bar and toothpaste.
Skydiamond
This ethical jewellery brand is driven by the pursuit of sustainability, using technology and innovation to discover creative solutions to inspire ‘another way’, enabling us to continue enjoying the things we love, without compromise. Created in Gloucestershire, it has taken five years of research and development, a band of pioneering engineers and relentless efforts, fusing carbon captured from the atmosphere with harvested rainwater. The result is ground-breaking, scientifically proven carbon-negative man-made diamonds. The Skydiamonds are certified, chemically identical to the timeless diamonds we all know and love; plus, they are more traceable and eco-friendly than standard lab-grown diamonds.
Sarafumi
Born from Sarah Kelly’s passion for honeybees, Guernsey-based Sarafumi takes local fragrance to another level. Sarah handmakes every product, combining high-quality natural waxes and essential oils, from responsible suppliers. Each candle and cream is designed to stimulate the senses, to re-energise, relax and unwind. The aim is to promote Guernsey’s natural beauty, through these creations, by developing products infused with the island’s natural fragrances.
Sapling Spirits
Founded in 2018 as the world’s first climate positive British-made spirits brand, Sapling produces both Vodka and a London Dry Gin range. Using local ingredients to reduce transport emissions, it is four times distilled from 100 percent British wheat and blended with charcoal filtered, deionised water. For every bottle sold, a tree is planted – and a unique code on the bottle shares where the tree was planted. To date, the company have planted over 263,000 trees.
S’ABLE Labs
Developed by Sabrina and Idris Elba, this award-winning melanin inclusive skincare combines powerful African botanicals with leading modern science to target hyperpigmentation. Launched in 2022, these revolutionary products, formulated for all skin types, including sensitive, are designed to have maximum effect on the skin with minimal impact on the planet; consciously developed and responsibly sourced into a powerful core collection. Rooted in tradition, the brand currently has a line of six products – all formulated around African ancestral rituals and ingredients clinically proven to inhibit the growth of excess melanin and produce radiant, youthful-looking skin. Most recently, S’ABLE Labs launched an Okra Face Serum, using botanical peptides derived from Okra, known as ‘Nature’s Botox’.
Oddbox
This pioneering brand is fighting food waste, one curvy cucumber at a time. From stressed asparagus to out-of-season sprouts, Oddbox rescues and redistributes imperfect or surplus fruits and vegetables. Its mission revolves around transforming the way consumers perceive produce by embracing the uniqueness and character of ‘odd’ fruits and veggies that might be overlooked by traditional retailers.
Neal’s Yard Remedies
Neal’s Yard Remedies is on a mission to prove that organic skincare works. Ever since launching in 1981, this pioneering health and beauty brand has harnessed the power of nature, delivering products with proven results, while preserving the biodiversity of our planet. The tree in their logo symbolises their belief that outer beauty and inner health should be in perfect balance, and their skincare reflects this ethos by combining the ancient powers of aromatherapy and herbalism with modern skin science.
Mitchell & Dickinson
Transform a cold, draughty period property into a cosy haven fit for modern living where there is minimal heat loss in winter, energy bills are low and there is minimal carbon wastage. Mitchell & Dickinson makes this possible with their cost-effective whole house insulation solutions, including high quality and aesthetically appropriate draught proofing for period and listed properties, sheep’s wool loft insulation, underfloor insulation, wooden floor draught proofing, sloping ceiling insulation and effective warmth-enhancing accessories. Most impressive is their unique secondary glazing system ‘CosyGlazing’, made of a modern, lightweight equivalent to glass, which is easy to remove and virtually invisible.
Made For Life Organics
Founded over 20 years ago, Made for Life Organics produce 100% organic skincare that combines luxury with a deep connection to nature. Expertly hand-crafted in Cornwall, using B Corp-approved herbs, flowers and oils from as close as quality will allow, they create safe, nourishing skincare that brings the serenity of the spa into your home, nurturing your body, mind, and soul. Originally developed from an orthodox medical background, the balms and oils combine dermatological science with the strength and purity of botanicals, using only sustainable, natural ingredients. Beloved by top spas and customers alike, these products transform daily routines into moments of pure self-care.
MATILDE
MATILDE is on a mission to create an earth-friendly alternative to traditional jewellery, without compromising on quality or design. Founded by Matilde Mourinho, who launched her eponymous line after discovering the detrimental effects of the mining industry, each beautiful piece of jewellery is crafted from lab-grown diamonds and 100 percent recyclable 14k gold. This sustainable approach is at the heart of the brand, such as the dust pouches which are made from organic pre-washed canvas.
Luxury Cottages
Luxury Cottages is a multi-award-winning travel agency representing an exclusive portfolio of over 360 luxury rental properties across the UK. Each property is handpicked and inspected by a luxury expert to ensure they are of the highest quality and the portfolio is carefully curated to include homes with all the amenities you’d want for a special holiday with family or friends. Known for its fantastic high-touch and personal customer service, Luxury Cottages will matchmake you with your perfect property taking care of everything right down to the very last detail. The company’s focus on sustainability includes initiatives to reduce carbon emissions in their portfolio and the wider industry.
LA MAISON COUTURE
Leading e-commerce platform LA MAISON COUTURE’s mission is to inspire individuals to ‘buy better’. Championing emerging and established brands dedicated to social and environmental change, the award-winning online store showcases sustainable fine and fashion jewellery, responsible makers, and independent lifestyle brands. These brands are game-changers in their fields, showcasing the best in sustainable innovation and pioneering design. Many pieces featured are as much exquisite works of art as they are jewellery items. Some are timeless, collectable pieces and future heirlooms; others represent the stories of inspiring women using jewellery-making to change lives – but all are unique, beautifully designed and of exceptional quality.
L.A Brewery
L.A Brewery’s sparkling non-alcoholic drinks provide an uplifting alternative to alcohol, with a rich layered complex flavour profile. Made using natural fermentation with innovative blends of tea, wild plants and flowers, the brand takes inspiration from the garden, with natural ethically-sourced ingredients, from trusted and local suppliers. Each of the drinks are sustainably brewed at the brand’s micro-brewery in Suffolk, which runs on 100 percent dark green energy, generated from a biodigester that converts local organic waste into energy.
L’OCCITANE en Provence
Since launching in 1976, L’OCCITANE en Provence has been cultivating change, believing beauty goes beyond what the eye can see. From seed to skin, the brand prioritises the use of high-quality, traceable and natural ingredients in its skincare, bath, body, hair care and fragrance products. The company works directly with 130 producers and 10,000 pickers, from the Immortelle fields of Corsica to the lavender fields of Provence, to ensure ingredients are sourced as sustainably as possible to protect nature, limit its environmental impact and support local communities. L’OCCITANE’s intention is to create positive change and inspire everyone to do the same.
Krī Skincare
Krī Skincare’s ethos is to make more with less. Guided by science, efficacy and simplicity, the results-driven products are made with a tightly curated selection of evidence-based ingredients that are the pillars of healthy skin. This means you won’t find 20–plus ingredients in any of their skincare. From cleansing to sun protection, Krī products are made to seamlessly work together as part of a daily routine.
Journeys With Purpose
Journeys With Purpose creates transformative experiences to the most ambitious, exciting and successful initiatives protecting and restoring nature in the world’s wildest corners. Alongside the brand’s bespoke offering, Seven Worlds One Planet is a series of exclusive journeys for small groups. The trips, hosted personally by the pioneers that propel them, give unprecedented access to remarkable rewilding initiatives that are shifting the needle in nature conservation.
Inlight Beauty
Inlight advocated ‘clean beauty’ from the outset, long before this term turned into a ‘buzz word’. Handcrafted in Cornwall, this 100 percent organic natural skincare works with the skin for visible results, promoting health and radiance. Dr Mariano Spiezia – medical doctor, clinical herbalist and homeopath – is the wisdom behind the brand. He synthetises over 30 years of his orthodox medical knowledge, the extraordinary yet complex world of green chemistry and his innate passion for alchemy into each formulation.
Good Energy
Good Energy is a 100 percent renewable electricity supplier that is the go-to energy provider for premium properties in the UK. The company installs solar, batteries, heat pumps and EV chargers, assuring premium products, end to end service, and bespoke design that particularly suits period and listed properties. Heat pumps come with 10-year warranties and remote monitoring to ensure they are operating optimally and your home stays warm and toasty. Get solar from Good Energy and you receive a premium rate for the power you share with the grid. Their power comes from a network of over 2,000 independent renewable generators.
Golden Hooves
If supporting British farmers and increasing biodiversity whilst eating delicious, award-winning cheese is what you’re after, look no further. Deliciously Regenerative isn’t just Golden Hooves’ strapline, it’s at the core of everything they do. Driven by First Milk’s co-operative of 700 farmers, who will carry out a whopping 260,000 regenerative interventions on farms this year, Golden Hooves is working to protect the soil surface, lock carbon away, reverse biodiversity loss and treat animals with kindness. All farmers sign a pledge and are monitored using pioneering scientific research; this really is a brand that does what it says.
Gibsons Games
Since 1919, Gibsons Games has been on a mission to bring people together through the fun and joy of puzzles and games. The company manufactures high-quality products that sustainably unite innovation and heritage. Created alongside world-renowned artists, its puzzle range has something for everyone. There are standard 500, 1,000 and 2,000-piece puzzles, circular jigsaws, an extra-large collection, including their dementia-friendly Piecing Together puzzles, and many more. The company is famous for classic board game titles like Civilisation, 221B Baker Street and Mind the Gap, alongside its iconic jigsaw puzzle range. Gibsons works with Transport for London, Paddington, Care Bears, The Art File and, most recently, Team GB.
Form Nutrition
Launched in 2017, Form started with a simple belief: that you can realise the greatest version of yourself while being mindful of others. The result is an impact-driven, award-winning nutrition company, offering plant-based protein powders and responsibly-sourced nootropics backed by science and designed to optimise overall wellbeing. Packed with high-quality ingredients and no nasties, the formulas support everything from performance and muscle growth, to improving sleep and preventing cognitive decline.
Ethica Diamonds
Ethica Diamonds is challenging the carbon-loaded and unethical nature of the diamond industry by producing sublime, sustainably-sourced jewellery, designed to last for generations. Founded by a mother and daughter team in Cornwall, the brand is redefining the meaning of luxury jewellery. They exclusively use lab-grown diamonds, working with growers who use renewable energy, and support local communities, prohibit child labour and ensure safe working conditions.
Equinox Organic
Equinox Organic focuses on making the best-tasting, gut-friendly kombucha using 100 percent natural, organic ingredients. This delicious, lightly sparkling soft drink is naturally low in calories and full of gut-friendly probiotic cultures and antioxidants that can promote a healthy gut and digestion. The SCOBY (Symbiotic Culture of Bacteria and Yeast) that Equinox uses is the direct descendant of the one its backpacking founders brought home from Asia. The company has come a long way from selling off the back of a camper van, but its kombucha is still made the authentic way using just water, organic green tea, raw cane sugar and the magic of fermentation.
Elvis & Kresse
Elvis & Kresse is a blueprint of what business as a force for good means. The brand was established in 2005 to save London’s decommissioned fire hoses. Founders ‘Elvis’ Henrit and Kresse Wesling fell in love with these old hoses (too damaged to repair and destined for landfill) and mounted a rescue. Today, Elvis & Kresse’s highly skilled craftspeople make beautifully designed homeware and accessories, including bags, belts and wallets, from 15 different reclaimed materials.
CRANBOURN®
Established in London in 2018, CRANBOURN develops iconic fragrances that stand the test of time. Created in collaboration with leading international perfumers, the products combine the finest botanicals and essential oils with traditional and cutting-edge production techniques to make the highest-quality fragrances. Every element of a CRANBOURN product is handmade ethically and exclusively in the UK. The London-based company has a global outlook, with the fragrances inspired by travel– from exploring the gardens of a Moroccan riad to venturing through a Nordic pine forest or soaking up the sunset in Ibiza.
Bruichladdich
Bruichladdich Distillery was established in 1881 on the Scottish island of Islay by the Harvey brothers, but eventually closed in 1994. In 2001, Mark Reynier, Simon Coughlin and then-Head Distiller Jim McEwan reopened it, with a vision to produce the world’s most thought-provoking spirits. Reconnecting land and dram, Bruichladdich single malts are distilled, matured, and bottled solely on the island. In 2020, Bruichladdich became one of the world’s only distilleries, and the first Scotch whisky and gin distillery in Europe, to be B-Corp certified.
Bio-D
Founded 35 years ago, Bio-D manufactures powerful eco-cleaning products without costing the Earth. Based in Yorkshire, the brand has challenged the industry ‘norm’ with its wide range of environmentally responsible, ethically sound, vegan cleaning products. From cleansing handwash and soap bars to all-purpose sanitisers and bathroom cleaners, the brand ensures each product uses only plant-based and naturally derived ingredients. All are available in both consumer and larger refill sizes. The longest registered holder of The Vegan Trademark, its range of fragrance-free products are also accredited by Allergy UK, in line with Bio-D’s mission of ‘Cleaning without Compromise’.
Bower Collective
Eliminating plastic waste from our homes is at the core of Bower Collective’s sustainable mission. The brand makes circularity effortless – order refills of everything from laundry detergent to hand wash, limescale remover to hair care, then send the empties back to Bower for free to be endlessly reused and refilled. Impressively, Bower’s refill revolution has eliminated 14,237kg of plastic waste in the last year alone.
BAV TAiLOR
‘Respect your body + your sphere’ is the mantra behind this luxury soul-transforming brand. Founded by London-born ‘nomad in spirit’ Bav Tailor, her holistic company entails a 360°approach to wellbeing, encouraging love of mind, body and ātman (the self), while nurturing the sphere that surrounds us.
Annoushka
Annoushka is the eponymous fine jewellery brand of British jeweller Annoushka Ducas MBE. Launched in 2009, Annouskha designs jewellery as a ‘woman for women’ and pieces to be worn not just for occasions but everyday life. An intuitive designer, Annoushka is renowned for her intricate yet innovative craftsmanship and ability to tell stories through the playful myriad of jewels in her collections. Exclusively hand-crafted in 18ct recycled gold, diamonds and precious gemstones, each piece is made to be worn and treasured forever. The brand has garnered a high-profile following, including the Princess of Wales, who wears an Annoushka eternity ring.
886 by the Royal Mint
Sustainability has never looked more luxurious. The Royal Mint’s philosophy has circularity at its core, creating quality jewellery collections designed to last a lifetime. Its 886 collection uses gold reclaimed from electronic waste, and repurposed silver from NHS-discarded X-ray films, and crowns the company as pioneers of innovative technologies in reclaiming precious metals. The stunning jewellery, by award-winning British Creative Director Dominic Jones, is timeless and elegant and is inspired by The Royal Mint’s heritage and expertise as Britain’s oldest maker.
