Jo Malone London Teams Up With Paddington Bear On Limited Edition Gifting Range

6 months ago

And yes, it's marmalade scented

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Jo Malone London Teams Up With Paddington Bear On Limited Edition Gifting Range

We’re only a few days into July, and it’s already shaping up to be a great month for British collaborations. Kicking off the summer on a strong note is Jo Malone London, which has just unveiled a special collection celebrating everyone’s favourite little bear, Paddington.

Jo Malone London Dips Into The Marmalade With Paddington Bear Collab

‘A tasty limited-edition collection from Jo Malone London and Paddington. Why? Just because we love Orange Marmalade,’ says Jo Malone London of its latest release, a limited edition collaboration with (you guessed it) iconic children’s book character Paddington.

Central to the collection is a new cologne that celebrates Paddington’s favourite snack: marmalade. Inspired by the sandwiches hidden away under the bear’s red hat, the Orange Marmalade cologne is a refined blend of warm woods and orange zest – which the house dubs a ‘golden fragrance‘.

Alongside the cologne, Jo Malone London has also unveiled two limited-edition gift collections, featuring brand favourites from across its cologne, home and bath and body categories. One collection in particular will catch the attention of Paddington fans; housed in a special trunk design inspired by the bear’s suitcase, A Marvellous Citrusy Duo comes with the new cologne, plus Jo Malone London’s classic Lime Basil & Mandarin home candle.

‘A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline — always with a picnic in tow,’ said Jo Dancey, Global Brand President at Jo Malone London. ‘And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with — or marmalade sandwich, come to that.’

‘We are delighted to be partnering with Jo Malone London to celebrate the marvellous Orange Marmalade scent inspired by Paddington’s favourite food,’ added Françoise Guyonnet, EVP Kids Brands STUDIOCANAL & CEO The Copyrights Group (a STUDIOCANAL company). ‘It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington’s essence so beautifully.’