Edmiston: The Superyacht Brokers Offering Unmatched Service

Edmiston is an entry in our Great British Brands 2024 book.

Edmiston: Great British Brand 2024

‘We are known for selling and chartering yachts, particularly in the 65-70 metre-plus market. We are focused on providing very high levels of service since that’s what people expect when buying very expensive products. We’re personalised in the way that we deliver the whole experience, not just the yachts, but the entire process of booking and planning.

The last three years have been very busy for the yacht industry. We’ve had a large number of yachts sold and more charter weeks booked than ever before. Certainly, the demand for big yachts has been very, very high, but growing at such a rate can’t keep going forever.

We have offices in London, Monaco, New York, Miami, New Port and Mexico City. So, we are not having some of the classic challenges that, perhaps, British retailers have. When you grow a business, the main difficulties are maintaining a high level of service, keeping your team engaged and focused and, finally, scaling up the brand as you grow. The way the world does business has also changed (for example, banking in regard to large-value transactions). However, we feel confident with where we are. 

We have a big digital team and a lot of business intelligence that we use. We leverage both data and our systems to achieve that. We haven’t rolled out AI in any big way, but we will probably use it eventually.

Edmiston is a very strong British brand. We are unashamedly focused on delivering a luxury brand proposition to our clients. Alongside this approach, we work with Goodwood, run the Edmiston London Heliport in Battersea, and are major sponsors of Farnborough Airport. So, we are engaged in activities that bring our brand to life and look forward to continuing to do so in 2024.’

Jamie Edmiston, Chief Executive

Five Proudest Moments

1. Launching the Edmiston brand in 2001.
2. The opening of the Edmiston London Heliport in 2019, involving a major re-styling of both the interior and exterior of the airport. In early 2022, Edmiston also opened the Edmiston lounge at Farnborough Airport, offering travellers the level of service and comfort as they might receive on an Edmiston’s yacht.
3. The construction of the world’s most environmentally friendly superyacht; a ground breaking project that was five years in the planning.
4. The launch of the Edmiston Foundation in 2020, focusing on employment opportunities for young people in the maritime sector and environmental initiatives specifically relating to the ocean. The Foundation has partnered with UKSA and The Conservation Collective.
5. My investment in Levidian, which cracks methane into hydrogen and carbon, locking the carbon into high-quality green graphene.

What I’ve Learnt

• The yachting industry can be disappointing, particularly with sales.
• The importance of brushing yourself off, getting up and carrying on. That’s success. 
• Bring together the best possible team of people. A diverse group of personalities and talents. Different people suit different people.

EDMISTON

+44 (0)20 7495 5151

edmiston.com

@edmistonyachts