Whether discussing initial designs, deciding on the right base-cloth or the perfect pigment combination, the close-knit team are all passionate, talented experts in their chosen fields. ‘From weaving and dying to our studio drawings, we have our own take on traditional printing,’ says co-founder Tom. ‘Original thinking and unparalleled care go into everything we do.’

All patterns in the Fermoie offering are presented in five colour families: reds, yellows, greens, blues, and neutrals, and edited to create infallible combinations. Fabrics are either pure cotton, 100 per cent linen or a union of the two, and are suitable for upholstery, drapery, fabric walling and other interior uses. ‘Much of the beauty of Fermoie fabrics is down to the materials from which they are made,’ continues Tom. ‘Texture and depth bring a beautiful pattern to life so we continually experiment with natural fibres and blends to achieve textural perfection without losing sight of our sustainability goals.’ Linen is the company’s single biggest raw material and its weavers work with flax farmers within a few hundred miles of the factory (flax is sustainable) while the cotton is woven exclusively for Fermoie by the first UK cotton mill to be awarded Soil Association and Global Organic Textile Standard accreditation.