Third-generation and family-run, Sub-Zero & Wolf was founded in 1945 in Madison, Wisconsin by Westye Bakke, who pioneered the new, safer standards of freezing, achieving below-zero temperatures for the first time. His mission with the Sub-Zero Freezer Company was to build the best refrigeration he possibly could and that tenet is as pivotal today as it was back then. In the year 2000, Sub-Zero’s co-brand Wolf launched its first cooking appliances, after purchasing the residential arm of a 70-year-old US commercial cooking company and redesigning the product range from the ground up.
Fourteen years later came the ‘New Generation’ range: the biggest product roll-out in the company’s history, which includes coffee machines, convection steam ovens, a new series of integrated wine storage and refrigeration. More recently, outdoor products such as gas grills, burner modules, warming drawers and refrigeration, plus ‘Wolf Gourmet’ – luxury countertop appliances – have also been added to the collection. Today, the company is run by Westye’s grandson James Bakke and still operates from the original site of the two-car garage where Westye began building his first prototype freezers.
Even the largest Sub-Zero appliances use less energy than a 75-watt light bulb
The values and ethos that the company was built on still stand and will continue to do so, as it evolves and grows. Sustainability is at the forefront of every decision made. Over 75 percent of the stainless steel and up to 50 percent of the plastic used in the refrigerators comes from recycled materials (and over 560 tons of scrap is recycled each year, which would otherwise go into landfill). All waste water has been eliminated in the manufacturing process, with almost 200,000 gallons recycled annually. And over 30 appliances have earned the Energy Star rating for outstanding energy efficiency (meaning that they use 15 percent less energy than those that are non-certified).
That’s not all: new LED lighting in Wolf’s manufacturing plant saves over 1,000 kW hours of electricity per year and even the largest Sub-Zero appliances use less energy than a 75-watt light bulb. Build quality, manufacturing, performance and longevity of products are all paramount. Sub-Zero & Wolf appliances are handbuilt and designed to last not just years but decades. It’s no wonder that the products are loved by professional chefs, high-profile celebrities and high-net-worth individuals alike, often appearing in Hollywood films and UK cooking programmes on both sides of the Atlantic. Such a wide range of luxury appliances also allows clients to replicate their main home kitchen on a yacht, jet or within in their outdoor spaces.
This autumn sees the launch of new under-counter refrigeration including a single door all fridge and glass door beverage centre, as well as re-designed coffee systems and ‘E Series’ ovens that feature a touchcontrol panel and automatic cooking modes. What began as a US-only based and marketed brand in 1945 is now a highly aspirational company that sells its products globally. The unrivalled product quality and performance is matched only by the world-class customer care and sustainability values that Sub-Zero & Wolf centres its approach around.
251 Brompton Road London, SW3 2EP +44 (0)20 7858 3480
0845 250 0010
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