Comprising wallcoverings, printed and woven fabrics, embroideries and paint, Zoffany is a classic British interiors brand with an eclectic core. Produced to the highest quality, with inspiration frequently taken from its extensive archive, its products span from quietly confident creations to refined and elegant designs.
‘Artistry and integrity sit at the heart of everything we do’, says Peter Gomez, design lead at Zoffany. ‘Drawing on a rich and illustrious heritage, each of our collections includes beautifully crafted pieces and a wonderful variety of archival documents that have been lovingly reinterpreted for today.’
Zoffany has been a long-standing admirer of the Royal College of Art (RCA) and its roster of emerging talent. In 2020, this relationship was formalised with the introduction of the Zoffany Award for Visual Arts, which supports postgraduates as they approach their final show.
Peter continues: ‘It’s such a pleasure to work with RCA students – drawing out the individuality of each artist, enabling them to bring their design ideas to life. Our first collaboration was with graduate Sam Wilde, whose ‘Precarious Pangolins’ design charted the plight of one of the world’s most trafficked animals.’
‘Drawing on a rich and illustrious heritage, each of our collections includes beautifully crafted pieces and a wonderful variety of archival documents that have been lovingly reinterpreted for today’
In 2021, illustrator and RCA alumni Ruth Blanke saw her work translated into an exquisite hand screen-printed wallpaper. Titled ‘Avalonis for Zoffany’, its mythical landscapes sensitively characterised the connection between humans and animals. Ruth’s pure illustrative designs appealed not only for her craftsmanship as a printer but her artistry as a storyteller.
‘Water is central to the mural’s theme,’ explains Ruth. ‘It represents the flow of eternal life, navigating and negotiating, limited only by the challenges we face.’ From the outset, long table printing was selected to best represent what Ruth wanted to achieve with her design. The technique brought ‘Avalonis’ to life with overlapping printing screens and translucent inks creating the wallpaper’s variety of shades from just two colours.
In spring 2022, Zoffany launched ‘Cotswolds Manor’, an upscale range of fabric and wallpaper based on English ideals and the splendour of rural life. Charting the stylistic changes of country houses over time, the ten wallcoverings, eight prints, two embroideries and two weaves represent a world of underplayed glamour, weekend escapes and an altogether more genteel pace of life.
Meanwhile, ‘Luxury Coordinates’ presents a decorator’s toolkit of plush velvets, domino weaves and quartz velvets. Combining performance with integrity, this exciting range of elevated plains complements the entire Zoffany range.
Another highlight is Zoffany’s ‘True Matt’, a water-based emulsion that effortlessly teams intense colour with durability. Joining the company’s paint portfolio alongside ‘Elite Emulsion’ and ‘Acrylic Eggshell’, it is fabulously pigmented, environmentally friendly and suitable for both commercial and residential spaces. From new paint shades to partnerships with upcoming artists, and the reimagining of archival prints, Zoffany is known for its cornucopia of products that endure as masterpieces of British interior design.
Zoffany Design Centre, Chelsea Harbour, London SW10 0XE
+44 (0)800 894 6185
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