Bamford: Challenging the Status Quo and Championing Sustainability

Bamford is an entry in our Great British Brands 2024 book. 

Bamford: Great British Brand 2024

Bamford, we reject the throwaway culture of modern living. Instead, we choose to respect nature’s resources and ensure they live on for the generations that follow us. Our products are beautifully considered, rich in meaning and quality, with a story we can be proud of.

As a brand, we are challenging fast fashion and encouraging customers to make considered purchases and invest in high quality pieces that are designed to last. During a cost-of-living crisis, inviting customers to change their way of shopping is not easy, yet we remain committed to our ethos to encourage conscious decisions. The Spring/Summer 2024 is our first 100 percent natural collection. From thread to fabric, the range represents our desire to be more mindful of our
footprint and create in an ethical and sustainable way.

We were thrilled to achieve our B Corp certification in 2023, which was recognition of close to 50 years of work by our founder to champion sustainable, conscious living and to protect and work with nature rather than fight it. For a consecutive year, we were also recognised by Positive Luxury with its Product Innovation of the Year award for our Stem Cell Serum. It emphasised our commitment to creating efficacious products without compromising on natural, sustainable ingredients and embracing technological developments to minimise our environmental footprint. We want to continue to focus on these certifications, holding ourselves to account, to meet their high standards.

Also, this year, as an extension of our wellness ethos, we launched The Club by Bamford. It’s a 360º wellness experience incorporating health, fitness and holistic wellbeing for our members. We are looking forward to continuing to champion wellness, bringing it to a wider audience and answering the needs of the modern consumer. In a time riddled with daily anxieties, we aim to bring a moment of calm.

Five Proudest Moments

1. The launch of the geranium range: the development of our signature fragrance is emblematic of the brand’s essence – botanical ingredients with uplifting, invigorating properties. Rooted in our founder’s love of nature, the range is inspired by her collection of over 120 species of geranium.

2. Opening the first Bamford Wellness Spa in 2005. We are one of the only brands to bring the concept of holistic wellness to a wide audience, blending ancient healing traditions with modern techniques.

3. Longevity of partnerships with establishments such as Hotel du Cap and 1 Hotels.

4. Positive Luxury award for product innovation. We are the first British brand to create a knitwear collection made entirely from natural fibres that have been grown, sheared, spun and knitted in the UK.

5. Our commitment to championing slow production and preserving heritage and tradition by working with suppliers whose skills are at risk of being lost.

BAMFORD LTD

19 Mossop Street, London SW3 2LY

+44 (0)1608 692861

bamford.com

@bamford