Damson Madder Is Celebrating Its 5th Anniversary With A Massive London Pop-Up
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1 month ago
Pop-ups, intimate dinners and limited addition drops all make up Damson Madder's birthday plans this year.
When it comes to identifying London’s up-and-coming cult fashion brands, Damson Madder sits pretty high on the list of stand out names. The brand, which launched back in 2020, has become the go-to for Scandi chic girliness. (Think oversized silhouettes, frills and stripes, knitted bonnets and patterned gilets.) And to mark its milestone fifth year, Damson Madder is gearing up to host the ultimate party – starting with a pop-up in the UK capital.
The ‘5 Years of Damson Madder’ Pop-Up Is Coming To London
If, like us, you found yourself longingly staring at videos of the viral Damson Madder NYFW pop-last September, then you’re going to love what we have to tell you. Damson Madder is coming back to London for a very special birthday event, celebrating half a decade since founder Emma Hill officially launched the label.
The ‘5 Years of Damson Madder’ pop-up will take over Covent Garden for just four days this March – giving brand fans the chance shop an exclusive range of non-profit birthday merch. The new line includes limited edition tote bags, t-shirts and caps, with 100 percent of profits going to the Women’s Environmental Network (WEN).
The pop-up will also present the first in-person look at the brand’s SS25 collection, which launches online on 13 March 2025. Damson Madder describes the collection as being ‘inspired by long European road trips spent discovering flea markets and vintage stalls off the beaten track,’ with styles tapping into the brand’s ‘enduring love affair with vintage shapes and prints.’ Expect all the usual favourites – dresses and co-ords decorated in embroidery, boyish culottes and graphic tees featuring illustrations of tossed salads, cocktails and gelato motifs.
Even more newness comes in a new occasion edit of dresses and matching sets – ‘perfect for summer events and weddings,’ notes the brand – and Damson Madder’s first every eyewear collection, comprised of seven sunglasses styles made from recycled cellulose acetate.
Details
Price
The pop-up is free to enter, no ticket necessary.
When Is The Pop-Up?
The Damson Madder pop-up will be open from Thursday 13 to Sunday 16 March 2025. Opening times below:
- Thurs-Sat: 10am to 7pm
- Sun: 12pm to 6pm
Where Is It?
You can find the pop-up at The Stables in Covent Garden (25 Shelton Street, Covent Garden, London WC2H 9HW). The nearest tube station is Covent Garden (Piccadilly Line).
Missed The Pop-Up?
Don’t worry – Damson madder plans to continue its 5th birthday celebrations with a continuation of its pop-up in Selfridges on Oxford Street from 16 March until 6 May 2025.
For fans abroad, the brand will also be hosting an intimate birthday dinner in New York City. (More details to come.)
Images courtesy Damson Madder
