Fashion Swings: The Rise Of Golf Style
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1 month ago
Plus, the brands to know now
Diamond jumpers, swathes of synthetic fabric – golf fashion has changed for the better since the polyester past. So what does it look like today? And who are the brands to know? We’ve got all the details.
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A History Of Golfing Style
Turn the golfing clock back 50 years and fashion on the fairway was shaped by superstars like Jack Nicklaus, Tom Watson and Seve Ballesteros. The greatest players of the era matched bell-bottomed trousers cut from tweed cloth with brown and white leather saddle shoes – add extra style points for a hat.
The 1970s had ushered in the ‘golden’ era of making fashion statements on the course and golf clothing would never be the same again. Much to the disgust of older enthusiasts, the days of plus fours and a single-breasted tweed jacket were finally left in the bunker.
As fabric science evolved and mainstream giants like Adidas and Nike cashed in, golf clothing became more technical than ever. Stretch fabric, fast-drying cloth and moisture-wicking materials have revolutionised equipment
Neil Lewty, creative director of Swedish brand J Lindeberg, explained: ‘Golf fashion is definitely gaining traction in the lifestyle market and for a much younger audience, way beyond the course.
‘People now look for clothing that fits with their everyday lives, blending style with functional performance. There are also many different activities around golf, like indoor simulators and indoor putting. Golf fans want to wear versatile products that work in these settings also.’
Dozens of golf-specific clothing brands mean there’s no longer a reason to dress like a 70s throwback on the course. So, if you want to look more like Will Smith than Donald Trump on the 18th green, here are some options…
Sporting Fashion: The Golf Brands To Know
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