6 Designers To Have On Your Radar At London Fashion Week
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15 hours ago
The haute names to know
Is it that time of year again? Looks like it. London Fashion Week kicks off for its AW25 season this February, with a schedule packed with some of the best designers from Britain and beyond. But who should we be keeping tabs on this season? These are the designers and brands to look out for.
London Fashion Week AW25: What To Expect
How Are Designers Picked For LFW?
Those who make it onto the LFW schedule are selected by the British Fashion Council. All designers are invited to apply each season, regardless of whether they have show before, as slots are limited. Once the applications window closes, an industry panel selects successful applicants for the upcoming season.
The eligibility criteria includes the following:
- Applicants should be over one year in business
- Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear
- Applications are reviewed by an industry panel
- Schedule activations are subject to a listing fee
- Digital schedule requires an element of moving content, a lookbook/imagery will not suffice (digital only)
- Digital schedule activations are subject to a listing fee (digital only)
Please note that applications for London Fashion Week AW25 are now closed. You can find out more information about applications at britishfashioncouncil.co.uk
How Many Shows Are There?
There are 76 catwalk shows and presentations taking place over the week – over 50 of which are in-person and 21 are online.
When Is London Fashion Week AW25?
London Fashion Week AW25 takes place between Thursday 20 and Monday 24 February 2025.
The Designers To Watch At London Fashion Week AW25
Daniel Fletcher for MITHRIDATE
While MITHRIDATE is a London Fashion Week regular – usually wowing audiences with its artsy collections and dynamic shows – this season will be its first with new Creative Director, Daniel Fletcher. (The British designer inherited the title from Demon Zhang, who makes an solo appearance on the digital schedule.) This new appointment for the brand follows MITHRIDATE CEO Tina Jiang’s vision for a new chapter bringing together British and Chinese creative expressions.
You can find out more here.
Sinéad O’Dwyer
Irish designer Sinéad O’Dwyer returns to London Fashion Week this season, having moved her slot to Copenhagen for SS25. The Zalando Visionary Award winner has made a name for herself as one of the most inclusive labels on the schedule – avoiding traditional ways of drawing fabric patterns, and instead casting real life moulds of her models – as well as the most eye-catching.
You can find out more here.
Erdem Moralioglu MBE for ERDEM
Hot off his latest collaboration with Barbour, British designer Erdem Moralioglu MBE is once again set to take the runway by storm at London Fashion Week. A must-watch for the storytelling alone, each collection begins with a meticulously researched narrative – usually with a focus on sharing the untold stories of women, real and fictional – and unfolds into a collection intensely romantic pieces.
Conner Ives
For a splash of Americana, don’t miss Conner Ives. The designer has been a rising star in London’s fashion scene since his graduation from Central Saint Martins in 2020, and continues to impress with his youthful collections inspired by his life in America and the girls and women he grew up with.
Simone Rocha
Puffed sleeves, romantic silhouettes and ultra-feminine detailing? Sounds like Simone Rocha. The Irish designer has been showing her collections as part of London Fashion Week since 2010, and continues to impress with collections comprised of wearable art. Expect dreamy visuals, playful accessories and plenty of theatre.
Dimitra Petsa for Di Petsa
NEWGEN talent Di Petsa is quickly becoming an A-list favourite, known for her signature ‘wet look’ dresses inspired by classical Greek silhouettes that celebrate the saturated female form. With a client list spanning FKA Twigs, SZA and supermodel sisters Bella and Gigi Hadid, Di Petsa is one of the most culturally relevant designers of the next generation.
You can find out more here.
How To Watch London Fashion Week AW25
While the shows themselves are invite-only events, you can usually catch them streamed online via each brand’s social media channels.
Featured image: London Fashion Week SS25 (c) Eeva Rinne, British Fashion Council
