Eve Lom: Four Decades Of Gentle, Holistic & Effective Skincare
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4 hours ago
Eve Lom is a Great British Brands 2025 Award Winner
Product of the Year: Eve Lom’s Cleanser is the brand’s hero product that has survived the test of time. Today it is joined by a host of companion skincare products.
Best Sellers
Great British Brands 2025: Eve Lom
‘Inspired by her grandmother’s herbal remedies, our founder Eve Lom launched her eponymous brand of holistic skincare products back in 1985. The brand went on to achieve global success, and 40 years later one of our original Cleansers is sold every 30 seconds.
As a heritage brand, one of our main challenges over the past decade has been finding ways to reach and connect with new consumers as they are constantly bombarded by eye-catching novelties. Direct-to-consumer brands have flooded the market, offering lower-cost products – many of them containing harsh ingredients that damage and irritate the skin. The priority has unfortunately shifted to fast-acting results rather than effective, healthy treatments.
We’ve stayed true to our values and philosophy: we haven’t altered our process or manufacturing, and we’ve remained patient to produce the best products. Our focus has been – and will always be – on providing high-quality, gentle skincare, on restoring the skin barrier rather than stripping it, and on helping our consumers find skincare routines that are more holistic.
Where we have innovated, we have taken care to reinforce our brand heritage and philosophy, incorporating the latest technologies and advancement in skincare with a continued focus on effective and gentle formulas.
In 2022 we established our proprietary Time Retreat Complex, a formula which has led to a new collection of products that join and support our legacy hero Cleanser. We’re very proud of the original formula, which has stood the test of time and continues to provide results 40 years later.
We’ve also aligned ourselves with content creators who we feel resonate with our brand messaging and consumers, to produce compelling content that educates on the benefits of our products.
As for the future, we will continue to innovate without comprising our renowned quality. We will strive to always keep a holistic, skin-centred approach by featuring a collection of clinically proven products that benefit both the skin and mind, as well as continuing to produce multi-ingredient formulas for multi-benefit results.
Over the next ten years, we’d like the brand to resonate with the next generation of consumers who are just now starting to establish skincare routines. We want EVE LOM to be the trusted brand of choice for a healthy ageing journey, offering products designed for every stage of life.’
Cherry Wen, global president
Hero Cleanser
The Greatest Opportunities Ahead
- Our milestone 40th Anniversary this year will honour four decades of the brand’s holistic approach to skincare, combining botanical ingredients with innovative formulas that nourish, hydrate and repair.
- Our 40th EVE LOM Anniversary Heritage Set will commemorate the first two products we ever launched and which continue to be hero products today.
- Over the next eight months, we plan to innovate, particularly around two essential products for skin health, including an expansion within our iconic Cleanser family, and an addition to our healthy-aging Time Retreat Collection.
