The Gloss Bob Is The Super Sleek Hair Trend Taking Over Salons

By Charlie Colville

1 hour ago

Your next hair obsession is here


The salons have spoken: the gloss bob is set to have a major moment this year. After all, who doesn’t want silky smooth strands? Here’s everything you need to know.

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What Is A Gloss Bob?

‘A gloss bob is a sleek, shiny hairstyle that usually falls around the jawline,’ explains Roman Sys, hair artist at Brooks & Brooks. ‘It’s characterised by its polished finish and often incorporates a glossy treatment, providing a healthy sheen to the hair.

‘Unlike other bob styles, which may vary in texture and shape, the gloss bob is specifically focused on a smooth, reflective surface,’ he continues. ‘It also tends to be more uniform and structured compared to textured or layered bobs.’

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But why the sudden popularity? Bobs have been on the rise for a while now – but, until recently, the emphasis has been on softly styled, natural-looking waves and shapes, rather than sleek styling. But 2025 is set to switch up this dynamic. ‘The gloss bob’s popularity stems from the trend towards polished, low-maintenance hairstyles that exude sophistication,’ notes Roman. ‘The gloss finish also appeals to those looking for a chic yet easy-to-style option.’

And hey – if it’s good enough for the likes of Hailey Bieber and Kendall Jenner, it’s good enough for us.

Who Suits This Cut?

It’s good news: Roman tells us this is a cut that can work for pretty much everyone. ‘The gloss bob is versatile and tends to suit a variety of hair types, especially straight or slightly wavy hair,’ he confirms. ‘It flatters oval and heart-shaped faces best but can be adapted for other shapes with slight modifications.’

How To Ask For A Gloss Bob In The Salon

In the salon, you’ll want to ask your stylist for a jaw-length bob with a shiny finish. ‘When asking for a gloss bob, it’s also helpful to bring a clear photo of the desired look,’ adds Roman. ‘Discuss the length and make sure to mention the importance of a glossy finish, possibly considering gloss treatments.’

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How To Style A Gloss Bob

‘To achieve and maintain the gloss effect, use a serum or shine spray when styling your hair,’ recommends Roman. ‘Flat-ironing the hair can also enhance the sleekness if desired, along with regular deep conditioning treatments.’

What Next?

Expect more people to go down the glossy route going forward. ‘The trend may evolve with variations in texture or length,’ predicts Roman. ‘We may also see stylists incorporating softer layers or waves to adapt to changing preferences for more relaxed hairstyles.’

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