A Major MERIT x Sephora Pop-Up Is Coming To London This Weekend

By Charlie Colville

19 hours ago

Cult beauty brand MERIT has teamed up with Sephora to launch a new pop-up in the middle of Covent Garden


Spring has officially sprung – and the weather forecast says this weekend is set to be a sunny one. If you find yourself looking for plans in the city (or, more importantly, crave a beauty fix), head down to the MERIT x Sephora pop-up. It’s only open for one weekend (and we expect it will be a busy one).

How To Visit The MERIT x Sephora Pop-Up

Sephora brings LA beauty brand MERIT to the streets of London this weekend, with a one-off pop-up celebrating its minimalist, ‘impossible-to-mess-up’ beauty collection. Setting up shop in Covent Garden’s Piazza (where Prada and Chanel pop-ups took up residence just a few weekends before), the MERIT x Sephora pop-up will give visitors the chance to try and shop its products first-hand.

Woman wearing blush

The experience kicks off with a visit to the pop-up’s on-the-go touch-up stations, where makeup artists will be on hand to offer lip and cheek mini masterclasses using MERIT’s hero Flush Balms and brand new Shade Slick Sheens. From there, visitors can shop the products for themselves (and secure a coveted springtime glow just as the season kicks off properly).

Overwhelmed by the hustle and bustle of the city? Then take a moment to unwind with a cup of tea and a MERIT-branded hot cross bun – on the house, of course.

Details To Know

Price & Entry

The pop-up is free to enter, no ticket necessary.

When Is It?

The pop-up will be open from 10am to 4pm on Saturday 5 and Sunday 6 April 2025.

Where Is It?

You can find the pop-up in The Piazza, Covent Garden. The nearest tube station is Covent Garden (Piccadilly Line).

meritbeauty.com

Images courtesy of MERIT