Neal’s Yard Remedies: A Pioneer In Organic Beauty

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Neal's Yard Remedies is a Great British Brands Award Winner 2025

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Neal’s Yard Remedies: A Pioneer In Organic Beauty

Neal’s Yard Remedies has been named Brand of the Decade in the Great British Brand 2025 Awards

Great British Brands 2025: Neal’s Yard Remedies

‘Ever since opening our doors over 40 years ago, we’ve been breaking new ground – and have the accolades to prove it. In 2014, we were the first to achieve 100 out of 100 for ethics in The Good Shopping Guide, a score we retain today. In 2015, we won the Innovation Award in the supply chain category of The Guardian’s Sustainable Business Awards. The following year, alongside Flora & Fauna International and Greenpeace, we successfully alerted people to the risks of plastic microbeads in beauty products, and a ban on microbeads in wash-off products came into effect shortly afterwards.

As far back as 2011, we’ve been campaigning to ban pesticides, specifically neonicotinoids, that kill our bees. We were proud to play a part in the initial ban in 2017, but when these pesticides were reintroduced in 2022 I formed a coalition of over 100 businesses to lobby for a permanent ban. In 2024, we relaunched our pollinator charity t-shirt with Bella Freud and created Pollinator Pathways, an interactive map encouraging citizens to develop and support bee habitats.

Last year, we launched our inaugural vegan hand care collection in collaboration with Morris & Co., celebrating British flora and fauna – further underlining our commitment to biodiversity. We also relaunched our Frankincense Intense™ collection with a new plant-based, three-peptide complex for even better results, using a pioneering cold processing method to save thermal energy. Plus, we collaborated with top facialist Abigail James on a lifting frankincense treatment.

We’ve made tough choices about the trade-off between short-term profit versus the long-term health of the environment and our company. But we’ve stayed true to our core mission: to prove that you can have luxurious beauty and wellbeing products without ever compromising on ethics or efficacy.

Climate change, the dire erosion of natural resources and the horrific impact of increased pesticides and chemicals are all challenges we face, which is why we’re committed to protecting biodiversity and why we continue to champion organic farming and growing around the world. It’s critical for our planet and future generations that sustainability underpins everything. This is no competition: we have to work together if we’re going to stand a chance.

In ten years’ time, I believe Neal’s Yard Remedies will be at the helm of a global movement championing beauty that protects people and planet – while delivering incredible results.’

Anabel Kindersley, owner and CEO

The Greatest Opportunities Ahead…

The continuing evolution of green technology: we’re leveraging new bioavailable ingredients to create high performance products, with more innovations ahead.
Sustainable packaging innovation: breakthroughs in new materials will allow us to reduce our environmental impact further, while maintaining product integrity and shelf life.
Growing demand for organic: product efficacy is the number one priority for our customers, but organic is now a close second – and the two are no longer mutually exclusive.